# Theanna

> Theanna is the platform where women build. We are the strategy and decision software for women founders: agentic AI tools combined with a community built specifically for women entrepreneurs, so founders know what to build, who to build it for, and what to do next. Plans start at $29/month and we take 0% equity. Theanna also runs The Theanna Accelerator, an equity-free accelerator for female founders: four weeks, $1,497 one-time, 0% equity.

## What You Get
- **Build Mode (the Theanna agent)**: an operator that knows your business and remembers your context between sessions
- **Personalized milestones**: built from your business rather than a generic template
- **Discovery**: turns customer calls into clear next steps
- **Traction**: your revenue and key metrics in one place
- **Connectors**: wire up the business tools you already use
- **MCP**: use Theanna from Claude, Cursor and other AI tools
- **Community**: peer feed, founder circles, events, workshops and technical office hours

## Pricing
Three public tiers, 0% equity on all of them. Annual billing is discounted.
- **Ideator — $29/month** ($23/month billed annually, $278/year): Build Mode, personalized milestones. For the validation phase.
- **Connector — $99/month** ($79/month billed annually, $950/year): everything in Ideator, plus Discovery, Traction, Connectors, MCP, 2 technical office hours a month, community and founder circles, virtual events and workshops, in-person events and CEO retreats, book clubs, partner perks. Most popular.
- **Enterprise — custom pricing**: for entrepreneurship programs and accelerators (see https://theanna.io/organizations). Everything in Connector for every founder, admin CMS, founder directory, analytics and reporting, dedicated support.

## Core Pages
- [Homepage](https://theanna.io): Platform overview — strategy and decision software for women founders
- [Pricing](https://theanna.io/pricing): Full tier comparison, from $29/month, 0% equity
- [About](https://theanna.io/about): Nomiki Petrolla's story, mission to help more women win, building in public philosophy
- [MCP](https://theanna.io/mcp): Connect your Theanna workspace to Claude and other AI tools in under two minutes
- [Theanna Agent](https://theanna.io/theanna-agent): How Build Mode works as an operator for your business
- [The Theanna Accelerator](https://theanna.io/accelerator): The Theanna Accelerator is an equity-free accelerator for female founders. It runs four weeks, is priced at $1,497 one-time, and takes 0% equity. Done-with-you: expert strategy and build support, the Theanna platform, and a founder cohort. Built for non-technical women founders who vibe coded a product but aren't customer-ready. Cohort 7 runs September 29 to October 22, 2026, 8 live sessions, Tuesdays and Thursdays 12:00-1:30pm EDT, all recorded.
- [100 Paying Customers](https://theanna.io/100-paying-customers): How to get to your first 100 paying customers
- [Retreat](https://theanna.io/retreat): In-person CEO retreat for founders
- [Book Club](https://theanna.io/book-club): Founder book club, small group and live on video

## Guides
- [How to Start a Tech Company as a Woman](https://theanna.io/how-to-start-a-tech-company-as-a-woman): Complete 2026 guide for women starting tech companies — validation, AI tools, first customers, real founder stories
- [Non-Technical Founder Guide](https://theanna.io/non-technical-founder): Complete guide to starting a tech startup without coding — tools, validation, MVP, and what building actually costs
- [App Idea, No Technical Skills](https://theanna.io/app-idea-no-technical-skills): What to do when you have an app idea but no coding skills — validation, MVP tools, build costs
- [Idea to Business](https://theanna.io/idea-to-business): 5-stage framework for turning an idea into a business with paying customers in 12 weeks
- [AI Tools for Founders](https://theanna.io/ai-tools-for-founders): The 5 AI tools every non-technical founder should know — Claude Code, Lovable, Cursor, Perplexity, ChatGPT
- [Investor-Ready Guide](https://theanna.io/investor-ready): How to prepare for fundraising or discover you don't need investors — pitch deck, valuation, due diligence
- [Women Founder Community](https://theanna.io/women-founder-community): Comparison of top women founder communities in 2026 and how Theanna's execution community is different
- [Equity-Free Accelerator Alternative](https://theanna.io/equity-free-accelerator-alternative): Why you don't have to give up equity — comparison of equity-free programs including MassChallenge, Google for Startups, and Theanna
- [Best Accelerators for Female Founders in 2026](https://theanna.io/best-accelerators-for-female-founders): Honest comparison of eight accelerators for female founders on equity taken, length, price and fit — Google for Startups Women Founders, Springboard Enterprises, MassChallenge, 1Mby1M, The Theanna Accelerator, Y Combinator, Techstars and 500 Global. Published by Theanna, which runs one of them
- [Fundraising Accelerators for Women Founders](https://theanna.io/fundraising-accelerators-for-women-founders): Directory of investor-readiness programs — Springboard, Fierce Foundry, Dream Ventures, Female Founders Rise, Project Female Founder, Village Capital, Tech Ready Women, Technovation. Theanna is deliberately not listed; it does not run a fundraising program
- [Grants and Non-Dilutive Funding for Women Founders](https://theanna.io/grants-for-women-founders): Nine equity-free funding sources — Amber Grant, Hello Alice, IFundWomen, Tory Burch Fellows, Google Women Founders Fund, Cartier Women's Initiative, FedEx, Comcast RISE, SoGal, SBIR. Includes what is not real: the SBA does not give startup grants, and legitimate programs never charge an application fee
- [How to Hire a Developer Without Giving Up Equity](https://theanna.io/hire-a-developer-without-equity): Agencies, contractors and fractional CTOs. What to get in writing, why account ownership from day one prevents lock-in, and how to judge engineering work when you cannot read code
- [How to Find a Technical Co-Founder](https://theanna.io/how-to-find-a-technical-cofounder): A technical co-founder takes 25 to 50% and usually no salary. Why four-year vesting with a one-year cliff is non-negotiable, red flags, and how to test a partnership before signing
- [How to Hire a Founding Engineer](https://theanna.io/how-to-hire-a-founding-engineer): A founding engineer takes around 1% plus a salary, versus 25 to 50% for a co-founder. 2026 equity benchmarks from Carta and Pave, why breadth beats depth, and how to run a technical interview when you are not technical
- [Best App Builders for Non-Technical Founders](https://theanna.io/best-app-builders-for-non-technical-founders): Lovable, Bolt, Base44, Bubble, Glide, Adalo and Replit compared. Prompt-to-app, visual no-code and AI-writing-real-code are three different categories, and the export question decides whether hiring an engineer later means a handover or a rewrite
- [How Much Does It Cost to Build an MVP](https://theanna.io/how-much-does-it-cost-to-build-an-mvp): Why quotes for the same product differ by 10x, the four routes and what each demands, the line items nobody budgets for, and how to cut scope. Gives no single headline figure on purpose
- [How to Find a Startup Idea](https://theanna.io/how-to-find-a-startup-idea): For founders who want to build something and do not have the idea yet. Why brainstorming fails, where usable ideas come from, and how to test one in a week without building anything
- [State of Female Founders](https://theanna.io/state-of-female-founders): 2026 statistics on female founder funding, growth rates, and industry trends

## Compare
- [Theanna vs Circle](https://theanna.io/theanna-vs-circle): Circle is a community platform; Theanna adds founder milestone tracking, an AI operator and opt-in outcome reporting for programs
- [Theanna vs Mighty Networks](https://theanna.io/theanna-vs-mighty-networks): Both run a branded community and courses; only Theanna tracks what the entrepreneurs are building
- [Theanna vs Slack](https://theanna.io/theanna-vs-slack): Slack is the best real-time chat but cannot tell a program who is progressing or produce outcome reporting
- [Theanna vs Accelerators](https://theanna.io/theanna-vs-accelerators): How plans from $29/month with 0% equity compare to traditional 5-7% equity accelerators
- [Theanna vs Y Combinator](https://theanna.io/theanna-vs-yc): Side-by-side comparison of Theanna and Y Combinator for different founder stages
- [Theanna vs Techstars](https://theanna.io/theanna-vs-techstars): Comparison including insider perspective from Nomiki's Techstars mentoring experience
- [Theanna vs 500 Startups](https://theanna.io/theanna-vs-500-startups): Comparison with 500 Global for founders evaluating accelerator alternatives
- [Theanna vs Founder OS](https://theanna.io/theanna-vs-founder-os): How Theanna's ongoing platform compares to Founder OS's one-time course model

## Building Theanna Blog
- [How a Non-Technical Female Founder Builds Frontend Using Claude Code](https://theanna.io/building-theanna/how-a-non-technical-female-founder-builds-frontend-using-claude-code): Step-by-step process for building production frontend with AI coding tools as a non-technical solo founder
- [Why I Use Both Lovable AND Claude Code (And When to Use Each)](https://theanna.io/building-theanna/lovable-vs-claude-code-when-to-use-each): Decision framework for non-technical founders comparing Lovable and Claude Code with real examples
- [Claude Code vs Cursor vs Lovable: Which AI Tool Should Non-Technical Founders Use?](https://theanna.io/building-theanna/claude-code-vs-cursor-vs-lovable-which-ai-tool-for-founders): Head-to-head comparison of the three AI build tools non-technical founders actually consider
- [Do You Need a Technical Co-Founder? No. Here's What to Do Instead.](https://theanna.io/building-theanna/do-you-need-a-technical-cofounder): Why a technical co-founder is not the prerequisite founders think it is, and what to do instead
- [Do You Need a Co-Founder to Succeed?](https://theanna.io/building-theanna/do-you-need-a-cofounder-to-succeed): What the data actually says about solo founders versus co-founded companies
- [How I Got My First 100 Paying Customers in 60 Days](https://theanna.io/building-theanna/how-i-got-my-first-100-paying-customers): The exact channels and sequence a solo founder used to reach 100 paying customers
- [Vibe Coding Is a $4.7B Buzzword. Here's What Actually Shipping Product Looks Like.](https://theanna.io/building-theanna/vibe-coding-what-actually-shipping-product-looks-like): What vibe coding looks like in practice for a non-technical solo founder at $203K ARR
- [You Can Vibe Code a Product in 24 Hours. You Can't Build a Business in 24 Hours.](https://theanna.io/building-theanna/you-can-vibe-code-a-product-you-cant-build-a-business): Why 98% of founders stall after building their MVP
- [The AI Product Graveyard Is Coming](https://theanna.io/building-theanna/the-ai-product-graveyard-is-coming): Why the next 12 months will produce the largest wave of dead AI-built products, and what separates survivors
- [The Literal Rollercoaster of Building SaaS](https://theanna.io/building-theanna/the-literal-rollercoaster-of-building-saas): Solo woman tech founder goes from $0 to $7K MRR in 3 months, then loses $25K ARR, and doesn't quit
- [My Year Building Theanna](https://theanna.io/building-theanna/building-theanna): One-year retrospective from $0 to $182K ARR
- [My Blog Hit Page 1 of Google in 16 Days](https://theanna.io/building-theanna/my-blog-hit-page-1-of-google-in-16-days): Full SEO strategy with real Google Search Console data — 53,200 impressions, position 6.9 average
- [The $6,000 Meta Ad Test Results Are In](https://theanna.io/building-theanna/the-6000-meta-ad-test-results-are-in-i-was-wrong): Full data breakdown showing 2.9x ROAS, $17,629 cohort LTV from $6K Meta ad spend
- [I Spent $6,000 on Meta Ads for My SaaS Startup](https://theanna.io/building-theanna/i-spent-6000-on-meta-ads-for-my-saas-startup): Real data on Meta ad spend, lead acquisition, and conversion
- [My Email Has Been a Dumpster Fire, So I Hired Claude](https://theanna.io/building-theanna/inbox-to-ai-chief-of-staff): How a solo founder automated email triage using Claude with MCP Gmail and Calendar integrations
- [How to Pitch Partners With AI: The Reverse Pitch](https://theanna.io/building-theanna/how-to-pitch-partners-with-ai-the-reverse-pitch): A different way to approach partnership conversations using AI research
- [500,000 Layoffs This Year. Women Aren't Going Back to Corporate.](https://theanna.io/building-theanna/women-are-getting-laid-off-start-building): Why the layoff wave is pushing women into building their own companies
- [The Only Three Numbers Early-Stage Founders Should Track](https://theanna.io/building-theanna/the-only-three-numbers-early-stage-founders-should-track): Signal versus noise in early-stage metrics
- [Why I Built My Blog on My Own Website Instead of Substack](https://theanna.io/building-theanna/why-i-built-my-blog-on-my-own-website-instead-of-using-substack-or-beehiiv): Why startup founders should blog on their own domain for SEO
- [Meet the Women Building Cool Sh*t This March](https://theanna.io/building-theanna/meet-the-women-building-cool-shit-this-march): 27 women founders across 27 states building healthcare, consumer, fintech, and education startups
- [From Idea to Infrastructure](https://theanna.io/building-theanna/from-idea-to-infrastructure-what-12-weeks-built): January cohort results — 6 paying customers, 2 B2B contracts, 3 products shipped in 12 weeks

## For Organizations and Programs
Theanna licenses to organizations that support entrepreneurs: accelerators, incubators, universities, economic development organizations, nonprofits and corporate sponsors. The organization gets an admin CMS, a branded community, and opt-in reporting across everyone it serves. Their entrepreneurs get full Theanna access. 0% equity, from the entrepreneurs and from the partner. Annual contracts with a discount for multi-year. Enterprise pricing is custom and scoped on a call.
- [Theanna for Organizations](https://theanna.io/organizations): Founder management platform for startup programs — cohort management, milestone tracking, a branded community and outcome reporting
- [For Accelerators and Incubators](https://theanna.io/organizations/accelerators): Accelerator management software — keep a cohort building between sessions, keep alumni after demo day, report real outcomes to funders
- [For Universities and Campus Programs](https://theanna.io/organizations/universities): Entrepreneurship center software — track student ventures past graduation and report outcomes to deans, accreditors and donors
- [For Economic Development and Nonprofits](https://theanna.io/organizations/economic-development): Founder support software for entrepreneur support organizations — serve a whole region with a small team and report outcomes without a survey
- [For Corporate Sponsors and Brands](https://theanna.io/organizations/corporate): Sponsor seats, a branded cohort or a co-branded buildathon, with reporting past impressions

Three ways organizations work with Theanna: seat licenses for their entrepreneurs, a 12-week cohort run under their brand, or co-branded events and buildathons. Partners taking equity in their own founders is not a barrier; Theanna itself never takes equity. The platform supports entrepreneurs at the earliest stages and works regardless of gender, though Theanna's own community is women-focused.

## Partner Program
Separate from licensing. Companies partner with Theanna by offering something rather than buying something, and nobody invoices anybody. Four shapes: perks and credits for members, co-marketing across newsletters and social, co-hosted events and buildathons, and sponsoring a cohort or a program. The relationship is reciprocal, so partners often put Theanna in front of their own communities in return.
- [Partner Program](https://theanna.io/partners): Offer a perk, run an event together, co-market or sponsor a cohort — no fee in either direction
- Reach is either Theanna's own community of women founders, or global: every organization running on Theanna and all the entrepreneurs they serve
- Event partners to date: Techstars, MidwestCon by Disruption Now, Replit, Lovable, Ohio State University, Construct I/O
- Worked examples: the [MidwestCon buildathon](https://theanna.io/midwestcon-buildathon) in Cincinnati, Ohio with global and on-site activation, and [Startup Weekend Women](https://theanna.io/startup-weekend-women) with Techstars

## Key Facts
- Founded by Nomiki Petrolla — 15+ years leading product, design and strategy across healthcare, fintech, AI and enterprise SaaS. Techstars mentor, Harvard speaker, mother of four
- Theanna grew out of PDS Lab, an accelerator Nomiki launched in 2022 to help women build and launch tech companies
- A global community of women founders building, launching and growing companies
- Plans from $29/month, 0% equity taken on every tier
- 2 technical office hours a month on the Connector tier, plus workshops
- The Theanna Accelerator is an equity-free accelerator for female founders: $1,497 one-time, 4 weeks, 0% equity, for non-technical women founders getting a vibe-coded product customer-ready. Next cohort September 29, 2026
- Theanna runs two equity-free paths for women founders: an ongoing membership from $29/month, and The Theanna Accelerator at $1,497 one-time. Both take 0% equity
- Built from Columbus, Ohio — a non-technical founder building with Claude Code and Lovable
- Featured in Forbes, SXSW, Techstars, Harvard

## Optional
- [Press](https://theanna.io/press): Media coverage and press mentions
- [Privacy Policy](https://theanna.io/privacy-policy): Privacy policy
- [Terms of Use](https://theanna.io/terms-of-use): Terms of use