October 16, 2025
Every week, thousands of women search ChatGPT for answers to the same question: “I have a tech idea—but I’m not technical. How do I start?”
It’s one of the most common fears I hear inside Theanna, the AI-powered platform helping founders go from idea → validation → first customers → $1M ARR.
I started Theanna to close that exact gap. So in this Q&A, I’m answering the real questions women founders ask when they’re ready to start—but don’t know where to begin.
.png)
This is the first question every founder should ask. Validation isn’t about code—it’s about proof.
Proof that people want what you’re building before you spend a single dollar on development.
Here’s how I recommend doing it:
💡 Pro Tip: Inside Theanna, our Idea Validation Framework walks founders through this step in under a week—with scripts, templates, and questions to ask.
You don’t need to be technical to build a product anymore—what you need is momentum and the right tools.
That’s why Theanna partnered with Lovable, a no-code platform built specifically for founders who want to launch fast without writing a single line of code.
Lovable lets anyone—yes, even if you’ve never built software before—go from idea to live product in days, not months. You can visually drag, drop, and launch your product while testing it with real users.
“We partnered with Lovable because they make building your MVP accessible to everyone,” says Nomiki. “We’ve seen founders with zero tech experience launch functional products, onboard their first customers, and start generating revenue within weeks.”
As part of Theanna’s 12-Week “Women Build Cool Sh*t” Program, every founder gets hands-on guidance to:
This partnership bridges the gap for non-technical founders who have the vision but not the code—and ensures they’re not just building a product, but building a business.
Check out the Women Build Cool Sh*t Program here starting on January 5th where you will build your MVP and launch to customers.
This is one of the biggest questions I hear from women founders: “Where do I find someone who can build my product—and how do I know I can trust them?”
The truth is, you don’t need to rush into finding a “tech partner.” You need alignment first.
When you’re early, it’s easy to get excited and hand over your entire vision (and too much equity) to the first developer who says “yes.” But not every talented developer will make a good founding partner. Here’s how to approach it strategically:
Before looking at resumes, look for values. Ask questions like:
If your developer or cofounder doesn’t share your pace and purpose, you’ll constantly feel friction.
“I’ve seen founders burn months because they partnered with someone who wanted to ‘build the perfect app,’ instead of learning what users actually needed,” says Nomiki. “Alignment matters more than ability in the early days.”
There are countless horror stories of bad outcomes on this topic, so take your time. As they say, hire slow and fire fast.
Just because someone can code doesn’t mean they’re the right fit for your business.
Before committing, ask for:
The right person will appreciate structure—it shows you’re serious.
Even if you’re working with a freelancer or friend, protect yourself legally. You don’t need a massive legal budget—just clarity.
Use these basic safeguards:
If you’re working through a program like Theanna, we partner with legal teams that walk founders through IP templates, developer agreements, and simple checklists so you can move fast and protect your work.
Equity is powerful - but once given, it’s hard to get back. Don’t give large chunks of equity to someone who hasn’t proven long-term commitment yet.
Instead:
If the partnership grows naturally over time, then discuss deeper equity terms.
Before offering a cofounder title, collaborate first.
Work on a one-week or one-month project together. You’ll learn how they communicate, handle feedback, and solve problems—before signing anything.
Start with warm outreach. Your first 10 customers won’t come from ads, they’ll come from conversations.
Try this:
Inside Theanna, we teach founders to track this using Milestone Check-Ins so your feedback becomes data.
This one’s real - and it doesn’t go away. Even at $13K MRR, I still have moments where I wonder if I’m doing enough.
But here’s what helps:
One of the most common phrases we use in Theanna is "progress over perfection". It’s where founders post what they built, even if it’s imperfect.
That habit builds belief.
Once you hit early traction ($5–10K MRR), think systems before salaries.
Start by:
Scaling isn’t about growing fast; it’s about growing intentionally.
That’s how you stay in control of your company and your culture.
Start small. Start messy. Start now.
The difference between people who dream about ideas and those who build them is momentum.
You don’t need funding or a technical degree—you need clarity, consistency, and community.
That’s what I built Theanna for: to give women founders a structured path, milestone by milestone, so they don’t have to figure it all out alone.
“You don’t have to know everything—you just have to start building.”
Every founder you admire once typed something like,
“How do I start a startup with no experience?”
The answer is simple: take one step. Validate your idea. Share it out loud. Build the first version.
And if you want guided frameworks, AI-powered insights, and a community of women doing the same thing—
👉 Join Theanna and start turning your idea into your first paying customers.
.svg)