The growth tool for founders.
Theanna reads your real numbers, picks the go-to-market experiment most likely to grow them, and runs it with you. You see what worked in your own data.
Book more sales calls by cold emailing 200 nurse managers
+217%
Sales calls booked · 6 → 19
Rostering for nurses
Recover lost orders with an abandoned cart email and a care guide
+132%
Recovered orders · 22 → 51
Plant care subscriptions
Grow revenue with an annual plan offer on the pricing page
+70%
Revenue · $8,200 → $13,940
Bookkeeping for freelancers
What is Theanna?
We help founders run experiments to find what's working, so they can grow faster.
Reads from the tools you already use
Most early-stage growth is guesswork.
Where most founders are today, and where they want to be.
- -You post when you have time and hope something lands.
- -Your numbers live in Stripe, analytics and a spreadsheet you stopped updating.
- -You tried three channels in one month and can't say which worked.
- -Every advice thread says something different.
- +You know which channel works for your business.
- +You have one clear thing to do this week.
- +You have proof in your own numbers.
- +You have momentum you can show investors.
You're guessing what to build. And you can't tell if it worked.
Here's where that breaks down, and what Theanna does instead.
You don't know what to try next.
Picks the experiments most likely to move your numbers.
You can't tell if it worked.
Measures every experiment in your own tools, every week.
You quit too early, or keep going too long.
Gives every experiment a set length and a clear result.
You repeat what already failed.
Keeps a record of what worked and what didn't.
Know what works in weeks, not quarters.
Every experiment runs against one number from your own tools, with a check-in every week. In the time guessing gives you one answer, Theanna gives you four.
Guessing
You find out at the end
0
With Theanna
A result every 3 weeks
0
Free template on your website
31
Before
73
After
Find out what brings in customers.
Theanna counts your sign-ups, sales and booked calls before and after each test. You can see what changed.
Theanna does the prep. You just say yes.
Theanna writes the posts, emails and to-do list for each test. You check it and send it.
- Post 1 drafted
- Post 2 drafted
- Reply to comments
Connect your tools. Get tests made for your business.
Theanna looks at your sales and sign-ups, then picks the tests most likely to work for you. You choose what to connect.
- Stripe
- HubSpot
- Google Analytics
- TikTok
- Calendly
- Google Calendar
- Google Search Console
- Granola
- Fathom
- Google Drive
- GitHub
- Your website
- Cloudflare
- Supabase
- Customer.io
Theanna MCP- And more
Theanna MCPUse it in Claude or ChatGPTDon't see your tool? It still works.
Theanna works inside your AI tool, like Claude or ChatGPT. Every tool you've connected there works with Theanna too, so you can run experiments on it without connecting anything here.
You connect your tools, pick a test, and Theanna tells you every week if it's working.
- 01 / 03
Connect the apps you use
Theanna uses them to see your sales and sign-ups.
- Stripe synced
- HubSpot synced
- Google Analytics synced
- Instagram synced
- 02 / 03
Choose your tests
Theanna suggests what to try. Start one, or run several at once.
Suggested experimentSetting upIncrease demo requests by emailing a customer story every week
21 daysfrom 14 - 03 / 03
See what worked
Every week, Theanna shows you which tests are working and which to stop.
Day 07 · check-inRunning57%Demo requests · 14 → 22
You connect your tools, pick a test, and Theanna tells you every week if it's working.
Connect the apps you use
Theanna uses them to see your sales and sign-ups.
Choose your tests
Theanna suggests what to try. Start one, or run several at once.
See what worked
Every week, Theanna shows you which tests are working and which to stop.
- Connect
- Choose
- See results
- Stripe synced
- HubSpot synced
- Google Analytics synced
- Instagram synced
Connect the apps you use
Theanna uses them to see your sales and sign-ups.
Ask what to test. Start it without leaving Claude.
Theanna plugs into Claude, ChatGPT and any AI tool that supports MCP. Start experiments, check your numbers and log what you did, right where you work.
- get_growth_context
- start_experiment
- report_metrics
- log_experiment_step
$
Every decision backed by your own numbers.
Other tools help you post, write or hire. Theanna measures your tests, so you know what to keep doing and what to stop.
| Compare | Social media tools | Hiring someone | AI tools alone | Theanna |
|---|---|---|---|---|
| Measures each test in your real sales and sign-ups | ||||
| Picks what to try next from your numbers | ||||
| Shows all your progress in one place | ||||
| Tests across every channel, not just social | ||||
| Results every week | ||||
| Growth Board: see what's working for other founders | ||||
| Slack group to learn from other founders | ||||
| Keeps a record of every test |
For founders, and for the businesses that back them.
Founders are finding success using Theanna.
“It's super helpful. Truly. I spend a lot of time in Claude/ChatGPT but this feels way more targeted and structured.”
Kristi CandelaFounder, BeeCene“Since I started the cohort, my retention has gone up and my churn has gone down. I had a 12% churn rate. I dropped to 7%.”
“I just want to tell you what you have created is insane and is blowing my mind. I literally have said out loud at least 10 times "this is insane" and in the best way possible.”
Jen SchimbenoFounder, My Dead Plan“This is what I have been looking for. This is it. This is exactly what I wanted.”
Jenna BoyleFounder“Theanna 2.0 is giving me a masters in business in the most helpful way possible. The outputs are 100x! Nice freaking work!!!”
“I just have to say I am LOVING this entire platform, process, everything. You my friend have built something amazing and I am learning so damn much!”
Gina CanoFounder, Unapologetic Tech“Best money I spent. I used Cursor & Lovable to build, and Kyle helped when I got stuck. The guidance was invaluable.”
Anna McMasterFounder, Amie“Thanks so much for this platform. I haven't shared this with you yet but I literally prayed for a program like this at the start of this year.”
“When I walked into Theanna 12 weeks ago, I had a problem I'd been living for years, a spreadsheet of survey responses, and zero product. Now I have a full pipeline.”
SallehaFounder, Inaya Health“I started off with one idea, pivoted, and now I'm asking myself a lot more questions about what is something I can build with value.”
“It's about having others that understand what you're going through, the anxiety of what the hell am I doing, posting online, the imposter syndrome, all of those things.”
Jenna BoyleFounder“I have been in her program for 12 weeks and graduated last week, she is worth her weight in diamonds.”
“Developers didn't show up… companies ghosted me… offshore teams didn't deliver… Then I met Kyle… He fixed what other developers broke.”
“Clearer scope and priorities… avoided building the wrong thing… a thinking partner, not just someone who writes code.”
Questions founders ask.
- How does Theanna run experiments?
- You set a goal. Theanna reads your numbers, picks the experiment most likely to hit it, and drafts each step. You approve and post, and Theanna checks the number every week until the run ends and tells you whether it worked.
- Do I need to connect my own tools?
- Not to start. If you use Claude or ChatGPT, Theanna works through the connectors you already have there, so your AI tool brings the data and Theanna brings the experiments. You can also connect Stripe, HubSpot or Google Analytics to Theanna directly.
- Does Theanna work in Claude and ChatGPT?
- Yes. Add Theanna as a connector and you can ask what to test, start an experiment, check your numbers and log a step without leaving the chat.
- What is a growth experiment?
- A growth experiment is a short, time-boxed test of one change to how you find or win customers, measured against a starting number. For example: a customer-story email every week for 21 days, measured in demo requests.
- How is Theanna different than my standard AI tool?
- ChatGPT gives general advice. Theanna reads your own numbers, picks experiments for you, checks them every week, and tells you whether it worked.
- Do I need to be technical?
- No. Connecting takes a few clicks, and Theanna does the analysis. Everything is in plain language.
- How is Theanna different from hiring someone?
- A growth hire takes months to find and ramp, then starts from guesses. Theanna starts from your real numbers on day one: it picks the experiment most likely to move them, does the prep, and checks the result every week. You keep the record of what worked, whoever runs it next.
- Is Theanna a subscription?
- Yes. Theanna is subscription software. Plans are on the pricing page.
Questions
You set a goal. Theanna reads your numbers, picks the experiment most likely to hit it, and drafts each step. You approve and post, and Theanna checks the number every week until the run ends and tells you whether it worked.
Questions
Answer
How does Theanna run experiments?
Run your first experiment.
Connect your tools, and Theanna suggests the first thing to test from what it sees.