Enterprise Ready
Becca WenningAI & Fashion Tech
From idea to traction for women building tech companies
You don't have to figure this out alone. Get a clear framework, expert guidance, and founders who understand the journey.
Celebrating 1 year — 50% off your first month
Discount applied automatically at checkout
THEANNA FOUNDERS CHANGING THE WORLD
Becca WenningAI & Fashion Tech
Live with Patients
Erica BolarHealthTech
Traction + Paying Customers
Anna McMasterFemTech
MVP Shipped
Aimen KhanBeauty & Fashion TechIs this for you?
Built for women at the earliest stagesearliest stages
If you're a woman founder with an idea but don't know the steps to get there, Theanna is your roadmap.
Women building tech companies
You're a woman founder with a vision for a tech product. Whether it's your first venture or a pivot from another career, Theanna meets you where you are.
From idea to traction
You have a general idea but don't know exactly how to get there. Theanna gives you milestones, interview frameworks, and tools to find real product-market signal.
The earliest stages
Pre-revenue, pre-product, pre-everything. You need more than ChatGPT — you need a framework, expert mentors, and a community of women tech founders in the same boat.
Theanna Founder Story
This is what I have been looking for. This is it. This is exactly what I wanted.Jenna BoyleMental Health Coach & Woman Tech FounderJanuary 2026 Cohort
OVERVIEW
How Jenna found her dream customer and product-market signal
Joined Theanna in November and found her dream customers by January
Jenna Boyle is a mental health coach turned tech founder. After years of working in the wellness industry, she knew she wanted to build something bigger — but didn't know where to start. Theanna gave her the framework and community to go from idea to real traction.
THE PROBLEM
Spinning her wheels without a clear direction
Jenna knew she wanted to help people with mental health through coaching, but she was stuck. She had tried multiple approaches — different niches, different offers — but nothing was clicking. She felt like she was spinning her wheels, unsure of who her ideal customer really was or what they'd actually pay for.
THE THEANNA PROCESS
Niching down and talking to real customers
Through Theanna's framework, Jenna learned how to define her ICP, write interview scripts, and conduct customer discovery calls that actually revealed insights. She stopped guessing and started listening. The process helped her narrow down from "anyone who needs mental health support" to a specific, underserved segment.
THE BREAKTHROUGH
Finding her dream client — and real willingness to pay
By interview #14, Jenna found her dream client — someone who matched her refined ICP perfectly and expressed genuine willingness to pay for her solution. This wasn't just validation; it was proof that her positioning was finally right. She had found product-market signal.
WHAT'S NEXT
Building her product with confidence
Jenna is now building her product with clarity she didn't have before. She knows exactly who her customer is, what they need, and what they'll pay. Theanna gave her the structure, the community, and the expert guidance to stop spinning and start building.
The Theanna AI
An AI that actually knows your startup
Theanna isn't a generic chatbot. She learns your idea, your market, and your progress — then delivers guidance tailored to exactly where you are right now.
You
I'm not sure if I should build an MVP or just start with a waitlist
Theanna
Let's think through this. You mentioned you're pre-revenue and working full-time. A waitlist gets you validation in 2 weeks instead of 3 months. Here's what I'd test first...
Personalized to You
It remembers everything about your startup
Every conversation builds on the last. Theanna tracks your ICP, your interviews, your pivots, and your progress — so you never start from scratch.
Remembers your ICP, product, and stage
Builds on every conversation
Adapts as you learn and pivot
Structured Framework
Not just answers — a real roadmap
Theanna gives you a step-by-step framework with milestones, templates, and progress tracking — built on real startup methodology, not generic advice.
Milestone tracking from idea to traction
Interview scripts and ICP worksheets
Real methodology, not random tips
Your Milestones
Define your ICPComplete
Write interview scriptComplete
Conduct 10 interviews6/10
Build MVP spec
Get first paying customer
YOU
Half our demos convert to trials, but only 20% of trials convert to paid. Where's the drop-off?
THEANNA
Let me look at the data... I'm seeing a pattern. What's different about the 20% who do convert?
YOU
Maybe pricing is the issue...
THEANNA
Pricing might be a symptom, not the cause. Let's segment by company size and integration complexity. I'd bet the 20% who convert have simpler tech stacks. Want to run 5 more interviews with teams that churned during trial?
Smarter Than a Chatbot
It asks the questions you wouldn't think to ask
Generic AI gives you answers. Theanna challenges your assumptions, spots patterns in your interview data, and pushes you toward real product-market signal.
Challenges your assumptions
Spots patterns across your interviews
Guides you to product-market signal
Integrations
Work in sync with tools you already use
Theanna integrates with your existing workflow to give women founders a complete view of their business — from time tracking to revenue insights.
Google Calendar
Automatic time tracking
Your calendar events automatically become tracked time in Theanna. See exactly how much time you spend on customer interviews vs product work.
Customer Interview - 45min
Product Planning - 2h
Google Drive
Centralized workspace
All your research docs, interview notes, and product specs sync directly into your Theanna dashboard. No more hunting through folders.
User Interview #12 - Maria
ICP Analysis v3.2
Stripe
Revenue connection
Connect your customer development efforts to actual revenue. See which interviews and features drive the biggest impact on your bottom line.
Interview → Feature → $1,200 MRR
Customer feedback impact tracked
Everything syncs to your Theanna dashboard automatically
Our Partners
Partner perks & discounts for your startup
pitchwell
pitchwell
Expert Network
Learn from founders who've done it
Real founders, real exits, real advice. Our experts have built and sold tech companies — and they're here to mentor women entrepreneurs.
$25M ExitSharon GillenwaterExited tech founder • $25M exit
$800M ExitDan Manges3x Founder and Investor
InvestorJess LynchExited Founder turned Investor
Series ARebecca PalmerSeries A Founder • Fruitful
100+
Expert session replays
8+
New sessions every month
1:1
Live access to experts
Support & Community
You're never building alone
Beyond expert sessions, Theanna wraps you in the support system every early-stage founder needs.
Technical Office Hours
Weekly live sessions with engineers who've built and shipped real products. Get your technical questions answered, no matter your background.
Partner Network
Vetted software developers, startup attorneys, designers, and more — our partner network connects you with the people you need to build and protect your company.
Founder Accountability
Founder-to-founder sessions where you set goals, share progress, and keep each other moving. Because building alone is hard — building together is better.
Celebrating 1 Year
We're turning one and celebrating with women building!
Built for women by women. I'm Nomiki Petrolla, and I built Theanna after watching brilliant women struggle to access the networks and support that male founders take for granted.
After 15 years in product leadership and mentoring at Techstars, I decided to create the platform I wish I'd had when I was starting out.
Nomiki Petrolla, Founder
In the Press
Theanna in the news
FORBES
Tech’s Next Level: Unlocking Innovation Through The Genius Of Women
How Theanna is helping women founders go from idea to traction with an AI-powered framework.
Read articlePODCAST
#WisdomOfWomen: Navigating the Tech Landscape
Nomiki shares why women founders need a different approach to building tech products.
Watch nowPODCAST
From Idea to Impact: Building a SaaS Platform for Women Tech Founders
Inside the Theanna community — how female founders are finding signal in the noise together.
Watch nowWhat Founders Say