Trusted by 300+ women founders

A 12-week program with weekly founder meetups, expert sessions, and AI-powered software to build your startup.

Free Info Session · April 28th at 2pm EDT

Cohort #5 starts May 4th

Real Results

Founders are getting results
in record speed

These women joined with an idea. Within 12 weeks, they had products, customers, and revenue.

Claire

Meteoric

Landed 2 B2B contracts before graduation

Built a full outreach tool suite and signed paying enterprise clients while still in the program.

Katie

madR

First paying customer within 12 weeks

Went from zero to her first paying customer at a local farmer's market — beating 80% of startups that never land one.

Vaishnavi

Kaa-lo

Shipped 3 products in 12 weeks

Launched an audit tool, goal tracker, and AI mentions dashboard — one product per month.

Salleha

Inaya Health

Built a HIPAA-compliant platform from scratch

Non-technical founder who coded every line herself, building infrastructure for 13 million families.

Janelle

Laketi

85% signup completion, organic referrals

Launched to early users with 85% completing onboarding and users already referring their partners.

Brooke

PathwayIQ

Accepted into the $60M WIN Challenge grant

Advanced through multiple rounds of a national grant program while building her career navigation platform.

Are you next?

Join the free info session and see what's possible.

Are you next?

Built for first-time female founders

Especially if you've never built a tech company before and don't know where to start.

You don't know where to begin

Everyone says "just build something," but no one explains what to build, who to build it for, or how to know if it's worth building at all.

Too much advice, no clear direction

Podcasts, Twitter threads, courses, mentors. Everyone has an opinion, and most of it contradicts itself.

You're not technical and that feels like a blocker

You have ideas, but translating them into a real product feels overwhelming when you don't know how software gets built.

Every decision feels high-stakes

Should you validate first or build? Talk to customers or hire help? Without a framework, everything feels risky and urgent.

The Transformation

Where you start vs. where you graduate

An idea in your head

A product in the market

No customers

Paying users or signed contracts

No technical skills

Built your own MVP with AI tools

Spinning your wheels alone

Surrounded by founders doing it with you

Googling everything

A clear framework and expert guidance

Afraid to start

Momentum you can't stop

WE'VE GOT YOU

What if you had a clear path forward?

A 12-week system that gives you the framework, tools, and support to go from idea to paying customers.

Clear Framework

Step-by-step guidance so you always know what to work on next

Expert Support

Weekly sessions with founders who've been there

AI-Powered Tools

Build faster with technology designed for non-technical founders

Cohort Details

Cohort #5 starts May 4th. Limited spots to curate the best experience for every founder.

Start Date

May 4th, 2026

Cohort Size

Limited spots

Investment

$297 a quarter

HOW IT WORKS

Take a quick tour of the platform

See how Theanna's AI-powered platform guides you through every step—from validating your idea to landing your first customers. Watch how founders just like you use the tools to build with confidence.

The Journey

12 weeks to get your startup in front of customers

01 · IDEA STAGEWeeks 1-4

Validate Your Idea & Find Your Market

Transform your concept into a validated business opportunity with real market research, customer discovery, and a compelling value proposition.

Validate your idea with real market research
Define your ideal customer profile
Craft your unique value proposition
Build your founder story

02 · MVP STAGEWeeks 5-8

Build & Launch Your Product

Design and ship your minimum viable product using AI-powered tools, get your first users onboarded, and start collecting valuable feedback.

Design your minimum viable product
Launch with AI-powered building tools
Get your first users onboarded
Collect and implement feedback

MVP

03 · TRACTION STAGEWeeks 9-12

Go-to-Market and Onboard Customers

Define your key metrics, build a sustainable marketing engine, develop revenue strategies, and get ready for investor conversations.

Define and track key metrics
Build your marketing engine
Develop revenue strategies
Prepare for investor conversations

ARR

MRR

Users

↗

“It's not just about the platform, it's about the community. It's about having others that understand what you're going through, the anxiety of what the hell am I doing, posting online, the imposter syndrome, all of those things.”

Jenna BoyleFounder

OVERVIEW

How Jenna went from idea to 6 paying customers — and 3x'd her investment

Joined Theanna in November, landed 6 paying customers by graduation

Jenna Boyle is a mental health coach turned tech founder. After years of working in the wellness industry, she knew she wanted to build something bigger — but didn't know where to start. Theanna gave her the framework and community to go from idea to real traction — and she made 3x her investment before the program was even over.

THE PROBLEM

Spinning her wheels without a clear direction

Jenna knew she wanted to help people with mental health through coaching, but she was stuck. She had tried multiple approaches — different niches, different offers — but nothing was clicking. She felt like she was spinning her wheels, unsure of who her ideal customer really was or what they'd actually pay for.

THE THEANNA PROCESS

Niching down and talking to real customers

Through Theanna's framework, Jenna learned how to define her ICP, write interview scripts, and conduct customer discovery calls that actually revealed insights. She stopped guessing and started listening. The process helped her narrow down from "anyone who needs mental health support" to a specific, underserved segment.

THE BREAKTHROUGH

6 paying customers and 3x ROI before graduation

By interview #14, Jenna found her dream client — and it didn't stop there. She landed 6 paying customers before the cohort was over, making 3x her investment in Theanna. This wasn't just validation; it was real revenue and proof that her positioning was right.

WHAT'S NEXT

Scaling with confidence

Jenna graduated with 6 paying customers, clear product-market fit, and the confidence to keep growing. She knows exactly who her customer is, what they need, and what they'll pay. Theanna gave her the structure, the community, and the expert guidance to stop spinning and start building.

From Our Graduates

In their own words

“

I started off with one idea, pivoted, and now I'm asking myself a lot more questions about what is something I can build with value. I'm inspired by all of you.

Leah

Financial Clarity for Creatives

“

When I walked into Theanna 12 weeks ago, I had a problem I'd been living for years, a spreadsheet of survey responses, and zero product. Now I have a full pipeline.

Salleha

Inaya Health

“

About 85% of folks signed up. 85% filled out the initial intake. 62% completed the entire onboarding, and one person sent this to their partner.

Janelle

Laketi

What to Expect

A Week in the Program

Here's what a typical week looks like — designed to fit around your life while creating real momentum.

Monday1-2 hrs

Expert session delivered

Expert session delivered to your inbox every Monday helping you work through the AI-guided modules.

Tuesday4-6 hrs

Intelligent frameworks

Work through your startup frameworks tailored to your company supporting you through each phase.

Wednesday1-2 hrs

Customer discovery calls

Apply what you're learning by talking to real potential customers.

Thursday30 min

Cohort virtual check-in

Meet once a week via Zoom to share wins, ask questions, and get feedback from your cohort.

Friday30 min

Track goals + growth

Capture your progress and set up next week for success through the Traction board inside the platform.

Total commitment:10+ hours a week

Only at Theanna

AI engineering support
built into the program

No other founder community gives you direct access to engineers who help you build. This isn't a course — it's hands-on technical support every step of the way.

2 Claude Code build sessions

Live, hands-on workshops where you learn to use Claude Code to actually build your product — no coding experience needed.

2 technical support sessions

Open Q&A sessions where you can bring any technical question and get real answers to unblock your build.

Discounted technical partners

Need extra hands? Access our vetted network of technical partners at a discount — available if you need them, not required.

By Graduation

What you'll walk away with

This isn't a course with certificates. You leave with real assets that move your business forward.

A product in the market

Not a slide deck — an actual product that real people can use and pay for.

Real customers or revenue

Founders graduate with paying customers, signed contracts, or validated demand.

A customized business plan

A clear roadmap built around your specific idea, market, and goals.

A network that keeps building with you

Founders stay connected after graduation — co-working sessions, standups, and ongoing support.

A validated go-to-market strategy

You'll know your ICP, your positioning, and exactly how to reach your first customers.

Confidence to keep going

The hardest part is starting. By graduation, you'll have the momentum and proof to keep building.

Everything You Need to Launch

A complete toolkit and support system to go from idea to traction.

300+

Women founders in community

Cohorts completed

100+

Hours of expert content

AI-Powered Building Tools

Use AI-powered tools like Claude Code, Replit, and more to build your MVP—no technical skills required.

12-Week Curriculum

Step-by-step modules covering idea validation to traction, using AI and expert guidance.

8-12 Expert Sessions

Live Q&A sessions with experienced founders and operators, plus additional sessions accessible in the platform.

Private Community

Connect with your cohort in a dedicated channel, plus full access to hundreds of founders in Theanna.

Partner Perks

Access discounts from AWS, Customer.io, HubSpot, and more.

Goal Tracking

Connect with Stripe to track your revenue, set custom goals, and prep for investor conversations.

What Founders Say

Loved by women building the future of tech

About the Founder

Meet Nomiki

Hi, I'm Nomiki. With 15+ years in product leadership, I've helped build and scale products at startups and Fortune 500 companies alike.

I built Theanna because I saw too many talented women founders spinning their wheels — not from lack of skill, but from lack of a clear framework and honest support system.

Women Build Cool Sh*t is the accelerator I wish I had: structured enough to create momentum, flexible enough for real life, and led by someone who's been in the trenches.

Nomiki, Founder of Women Build Cool Sh*t

FAQ

Questions? We've Got Answers.

From Our Founders

What They're Saying

“I just have to say I am LOVING this entire platform, process, everything. You my friend have built something amazing and I am learning so damn much! I may be moving slower than I would like but I am taking in EVERY SECOND and really really embracing this journey. Just wanted to say BRAVO!”

Gina Cano

Founder of Unapologetic Tech

“I just want to tell you what you have created is insane and is blowing my mind. I literally have said out loud at least 10 times "this is insane" and in the best way possible. I hope you wake up really proud of yourself. You have created something amazing all while maintaining connection in such a beautiful and authentic way.”

Jen Schimbeno

Founder of My Dead Plan

“It's super helpful. Truly. I love the framework and the way it's walking through. The thing is I spend a lot of time in Claude/ChatGPT but this feels way more targeted and structured. Whereas the others let me meander and go off topic. (Which I don't need to meander) so it's a good thing lol”

Kristi Candela

Founder of BeeCene