Building Theanna

June 1, 2026

$232K ARR

You Should Be in Therapy. Yes, Even If You Love What You’re Building.

Harry Stebbings posted about founders hitting $100M ARR in under 3 years. I asked if anyone was taking care of their mental health. That question got 6,000 impressions. I’m at $232K ARR. Building Theanna has been the hardest and most fulfilling thing I’ve ever done. I’m also in therapy every week. And if that’s a red flag to you, that says more about you than it does about me.

May 18, 2026

$237K ARR

500,000 Layoffs This Year. Women Aren’t Going Back to Corporate.

Almost 500,000 layoffs this year and counting. Instead of updating their resumes, women are choosing entrepreneurship at record rates. They’re subject matter experts with 10 or 15 years of experience and they’re done making someone else rich. But not everyone should jump in blind. Here’s the exact process I used, the honest parts nobody talks about, and why you should test before you leap.

May 6, 2026

$235K ARR

How to Pitch Partners With AI: The Reverse Pitch

Getting brand partnerships is hard when you’re a solo founder with no BD team. But here’s the secret: companies are already pitching YOU every day. I built an AI agent that reads those cold sales emails, flips the script, and auto-drafts personalized partnership pitches — turning my spam folder into a deal pipeline. 44% response rate. Zero cold outreach. Here’s the exact system.

April 28, 2026

$237K ARR

Claude Code vs. Claude Cowork

Reese Witherspoon told women to learn AI and the internet lost its mind. But she was right about one thing: women are adopting AI 25% slower than men, and the gap is widening. Claude Cowork feels safe. It’s a prettier Zapier. But if you want to actually build, ship, and compete — you need Claude Code. Yes, in the terminal. Yes, it’s scary for about three hours. Then you become the terminator.

April 27, 2026

$235K ARR

How I Got My First 100 Paying Customers in 60 Days

Most founders launch to crickets. I launched to 500 signups on day one and 100 paying customers within 60 days. No paid ads. No viral moment. No growth hack. Here’s the exact timeline, the daily content strategy, and why your waitlist is probably full of the wrong people.

April 24, 2026

$234K ARR

Email Marketing Isn’t Dead. I Send 20 Emails a Month With No Marketing Team. Here’s How.

Whoever told you email marketing was dead lied to you. I’m a solo founder at $234K ARR with no marketing team, no agency, and no designer. I send 16–20 segmented emails a month using Claude Code and Customer.io — faster than most people can write a single 1:1 email. Here’s the exact system, the tools, the process, and why email is still the highest-ROI channel for early-stage founders.

April 19, 2026

$233K ARR

When We Drag Emma Grede, We Drag Ourselves.

Women are tearing apart Emma Grede for her new book — and the receipts on what that costs us are wild. Women-owned businesses are 39.1% of the U.S. economy. Women reinvest 90% of their earnings into the village. McKinsey says full participation adds $28 trillion to global GDP. Here’s why dragging Emma Grede is the most expensive thing we can do — and how to actually back women instead. (Plus: our quarterly book club kicks off in May with a free copy of her book if you join Theanna before May 1.)

April 6, 2026

$227K ARR

Do You Need a Co-Founder to Succeed? Here’s What the Data Actually Says.

Y Combinator says yes. The data says it’s complicated. Solo founders now make up 36% of all new startups — and they’re 2.5x more likely to own an ongoing venture. Here’s what’s actually happening, and how I think about it as a solo founder at $226K ARR.

April 5, 2026

$225K ARR

Do You Need a Technical Co-Founder? No. Here’s What to Do Instead.

The advice to ‘find a technical co-founder’ is outdated. In 2026, non-technical founders are shipping real products with AI tools — and keeping 100% of their equity.

April 5, 2026

$225K ARR

Claude Code vs Cursor vs Lovable: Which AI Tool Should Non-Technical Founders Use?

Every AI coding tool claims you can build without code. Here’s which one actually works for non-technical founders — and when to use each.

March 31, 2026

$225K ARR

Trust Is a Capillary to the New Moat of 2026.

Everyone can build a product now. Most of them will die. Your moat is not one thing — it’s built from trust, consistency, community, expertise, and follow-through. But trust is the capillary that feeds everything else. Here’s how to actually build it.

March 30, 2026

$225K ARR

Single Until Series B.

A Silicon Valley founder went viral for saying he’s staying single until Series B. As a mother of 4, a wife, and a non-technical founder on track to hit $500K ARR with a team of 2 — I have thoughts.

March 27, 2026

$221K ARR

From Idea to Infrastructure. What 12 Weeks in Theanna’s First Cohort Actually Built.

12 weeks ago, they were strangers with ideas. Today they have products, paying customers, pilot programs, grant nominations, and infrastructure. Theanna’s January cohort just finished their final pitch presentations. Here is every founder, what they built, and what happens next.

March 23, 2026

$221K ARR

AI Didn’t Close the Engineering Talent Gap. It Blew It Wide Open.

Everyone said AI would democratize engineering. Instead, it exposed the gap between good and great. AI makes strong engineers 2–3x faster — and accelerates bad decisions for everyone else. I run a team of three. We move faster than teams of ten. Here’s what I’m seeing on the ground and why engineering talent matters more now than it ever has.

March 21, 2026

$218K ARR

The Literal Rollercoaster of Building SaaS

The startup rollercoaster is not a metaphor. I went from $0 to $7K MRR in three months, then watched the graph go down for five straight months. A bad hire cost me momentum. Broken DNS killed my email deliverability without me knowing. I lost $25K in ARR. I didn’t quit. Here’s what the ride back up looked like.

March 18, 2026

$214K ARR

I’ve Been Building Theanna for a Year. Here Are the 3 Things I Dreaded Most.

Not everything is sunshine and rainbows. After a year of building Theanna from $0 to $213K ARR, here are the three things I genuinely dreaded — waiting for the MVP, holding three jobs while feeding a family of six, and not knowing backend development. The surprising part? None of the actual disasters made the list. If we learned anything from this post, it’s that I have control issues.

March 17, 2026

$208K ARR

We Ran a Claude Code Workshop for Non-Technical Founders. Here’s Everything We Covered.

Most Claude Code tutorials assume you’re a developer. Our founders aren’t. We ran a live setup session for 27 women founders and covered everything from CLAUDE.md files to skills, MCPs, plan mode, and the terminal. Here’s the full breakdown — no jargon, no assumptions, just the stuff that actually matters when you’re using Claude Code to run your business, not just write code.

March 15, 2026

$208K ARR

The AI Product Graveyard Is Coming. Most of What’s Being Built Won’t Survive.

AI tools made it possible to build a product in a weekend. But a product is not a business. The next 12 months will produce the largest wave of dead products in startup history — not because the products are bad, but because nobody taught the builders how to find customers, price their work, or survive long enough to matter. Here’s what’s coming and what founders can do about it.

March 10, 2026

$208K ARR

Stop Tracking Everything. Here’s What Actually Matters.

Most early-stage founders are tracking the wrong numbers. Followers, page views, TikTok likes — that’s noise. Signal is the data that tells you whether your product is working and your customers are activating. I told a room full of women founders to f*** their feelings and showed them how to read data instead. Part 1 of a three-part workshop series.

March 9, 2026

$208K ARR

Startup Weekend Women Columbus: What 54 Hours Proved About Women, AI, and Building the Room.

Theanna co-organized Techstars Startup Weekend Women in Columbus on International Women’s Day weekend. One team shipped a working land development intelligence platform and won. A student who couldn’t order food at a restaurant pitched in front of judges. Six sponsors showed up. Here’s the full case study of what happens when you stop talking about the gap and start building the space.

March 9, 2026

$208K ARR

You Can Vibe Code a Product in 24 Hours. You Can’t Build a Business in 24 Hours.

Every week, someone signs up for Theanna with the same story. They built something in Claude Code or Lovable. It works. Then they ask: what do I do now? 98% of my customers are there because they don’t know how to build a business. Here’s what nobody tells you after you vibe code your MVP — from a non-technical solo female founder at $207K ARR who spends 60% of her time on the business, not the product.

March 8, 2026

$204K ARR

We’re Building the Spaces for Women to Build.

Women adopt AI 25% slower than men. Not because they can’t — because the spaces where AI gets learned weren’t built for them. I’m running Startup Weekend Women Columbus this International Women’s Day because talking about the gap doesn’t close it. Building spaces does.

March 6, 2026

$203K ARR

My Blog Hit Page 1 of Google in 3 Weeks. Here’s the Exact SEO Playbook.

53,200 impressions. 439 clicks. 89 pages indexed. Average position 6.9. I’m a non-technical solo founder who built a blog from scratch using Claude Code. Three weeks later, I’m on page 1 of Google — and 96.55% of pages on the internet get zero traffic. Here’s every metric explained, industry benchmarks cited, and the exact plan to fix my CTR problem.

March 6, 2026

$203K ARR

Vibe Coding Is a $4.7B Buzzword. Here’s What Actually Shipping Product Looks Like.

I’m a non-technical solo founder at $203K ARR. I vibe code every day with Claude Code and Lovable. Here’s what the hype gets right, what it gets wrong, and what actually happens when you ship real features with AI — including my full tool stack and what it costs.

March 5, 2026

$203K ARR

My Email Has Been a Dumpster Fire, So I Hired Claude.

My inbox had 133 unread emails. Of those, maybe 5 actually needed me. I connected Claude to my Gmail and Google Calendar using MCP and now I get a 60-second AI briefing every morning. Here are the exact prompts so you can steal this today.

March 4, 2026

$203K ARR

Meet the Women Building Cool Sh*t This March

27 women. 27 states. 4 countries. Nurses, engineers, an astrophysicist, a jeweler, a speech pathologist, and a software architect. They are building dating apps, anti-scam platforms, kitchen management systems, and healthcare tools. This is the March 2026 cohort of Women Build Cool Sh*t. Here is who showed up.

March 3, 2026

$202K ARR

Why I Built My Blog on My Own Website Instead of Using Substack or Beehiiv

Every founder I know uses Substack or Beehiiv. I built my blog from scratch on my own domain using Claude Code. Here is why owning your content, your SEO, your domain authority, and your funnel matters more than convenience. Plus my exact tech stack and what I would tell first-time founders about content strategy.

March 3, 2026

$202K ARR

The $6,000 Meta Ad Test Results Are In. I Was Wrong.

I spent $6,000 on Meta ads and thought it flopped. A 9.3% webinar show rate made me want to pull the plug. Then the closes kept coming. 24 customers. $6,578 day-one revenue. $17,629 in projected cohort LTV. A 2.9x ROAS. Here is the full data breakdown and what I learned about SaaS webinar funnels, unit economics, and why feelings are not data.

March 3, 2026

$202K ARR

An Agent Emailed Me to Tell Me My Humans Were the Problem

An AI lead-gen agent scraped my post and pitched me on removing humans from my dev process. The irony? My humans are the reason my product is coherent, my codebase is clean, and we ship in days not weeks. Here is why the real bottleneck in tech is not humans. It is unthoughtful automation.

February 27, 2026

$200K ARR

Why I Use Both Lovable AND Claude Code (And When to Use Each)

Most non-technical founders waste weeks trying to figure out which AI coding tool to use. I use both Lovable AND Claude Code strategically. Lovable for speed (built Marble Jar in 3 hours). Claude Code for control (ship features in 2 days instead of 2 weeks). Here’s my exact framework.

February 25, 2026

$191K ARR

How a Non-Technical Female Founder Builds Frontend Using Claude Code

I don’t write code. But I build every screen my users touch. Here’s the exact process I use with Claude Code, GitHub, and Linear to ship product faster than most technical teams.

February 21, 2026

$190K ARR

I Spent $6,000 on Meta Ads for My SaaS Startup. Here Are the Results.

I spent $6,000 on Meta ads testing SaaS customer acquisition. Real data: cost per lead dropped 60%, attendance tanked, but conversion held at 29%. Here’s why.

February 19, 2026

$182K ARR

My Year Building Theanna

The most intense, beautiful, hard, and worth-it year of my life. From PDS Lab to a $182K ARR platform serving 212 women founders.