For programs that support founders
Program intelligence that wins funding, sponsorships, and sales.
Run your cohorts and track founder momentum as they build. The outcomes become the reporting your funders, sponsors, and boards ask for.
Sound familiar
Here's how you're running your programs today.
Your team has a system and it gets the job done. It just doesn't give you the intel you need: four tools, a calendar link, and updates that arrive when someone remembers to send them.
You find out how they are doing when they tell you
A catch-up over email, a thread on the community page, maybe a word from their mentor. Nothing that shows you what they have built since the last session.
Updates live in Slack, events live in a calendar link
Plus the community page, plus email. Everyone knows where to be on Thursday. Nobody knows how the cohort is doing.
Your mentors and your founders can only find each other by email
An intro, a scheduling thread, an hour together, then quiet until the next one. What happened in between is not written down anywhere you can see it.
The perks you fought for are in an email from March
You negotiated the credits and the discounts. They are in a slide, a thread, a link someone pinned once. Half your founders never use them.
Quarterly review is coming and you are chasing updates again
You ask the cohort for numbers, a third of them reply, and you build the sponsor report out of that. You know it undersells what your founders did.
Demo day was great, and then the file closed
One of them raises two years from now, and nothing you have connects it back to you.
What that leads to
You are working from blind spots.
Your system is built out of whatever each tool gave you, so there is no one reliable place to see how a founder is doing or which parts of your program worked. Here is what each of those blind spots does to you.
You cannot see inside a founder's business
What that means for you
Your support goes to the founders who ask for it, and the ones in the most trouble are the quietest.
You have no way to measure momentum
What that means for you
A busy founder and a moving founder look identical from where you sit, so the loudest signals get your attention instead of the real ones.
You cannot see which founders are at risk
What that means for you
You find out at the end of the cohort, when it is a graduation problem instead of a week-three problem.
You cannot see the pattern across a cohort
What that means for you
You improve the parts of your program you happen to notice, and every cohort starts over from scratch.
You cannot prove what your program changed
What that means for you
Your best year is a story. Sponsors, donors and boards back the programs that can show the numbers.
You cannot see what your partner perks did
What that means for you
You go back to a sponsor for the next round with nothing to show them for the last one.
What you want
Clarity, data and programming that grows your organization.
You want one streamlined process, backed by data, that supports your founders and your organization at the same time.
You know what good looks like, in numbers
Revenue, customers and momentum for every founder you serve, and a benchmark for what a healthy month looks like across the program.
You can compare cohorts, sectors and stages
See which parts of your programming moved which founders, and which cohorts outperformed the rest.
You spot the gap before the founder does
The stall, the missed opportunity, the one going quiet. You see it while there is still time to do something about it.
You put the right partner in front of them while it matters
You know what a founder needs next and who can provide it. Your founders become partners and deal flow for each other.
Your team improves the program on evidence
Benchmarks you set, watched over time, so every cohort is better than the last and you can say exactly why.
Reporting and analysis that prove the work
Outcome reporting across every founder you serve, with the analysis behind it, ready the day a sponsor, donor, funder or board asks.
What it is worth
More funding for your programs, and fewer hours spent proving it.
The same reporting and analysis does two jobs. It wins money you are not winning today, and it gives your team back hours you are already paying for.
Money in
A community that grows instead of resetting
One place with your name on it holding your founders, their data, your reporting, your advisors and your perks. Every cohort adds to it rather than starting over.
Renewals and grants you defend with live numbers
Ventures launched, revenue booked, products shipped, jobs created. Exported in the format your funder asked for, before the deadline rather than after it.
Sponsorship becomes a measurable product
A sponsor moves from a logo on a slide to weekly usage with reporting attached, which raises what a sponsorship is worth and how long it renews for.
New paid programming under your brand
A cohort you charge for, a paid track, a co-branded buildathon. We run the facilitation and the reporting, and your name is on the program.
Alumni outcomes still attached to you in year three
The raise, the acquisition, the first big contract. All of it still traceable to your program, which is the strongest line in next year's case.
Hours back
Hours back for the people running the program
Benchmarks, founder momentum, your events and your perks on one screen. Your leads stop assembling the picture every time they need it and start working from it.
No reporting scramble at renewal
Nothing to write, chase, clean and reconcile. The numbers and the analysis are already there when the deadline arrives.
One renewal instead of four
Community, directory, messaging, events, recordings, perks and reporting on a single line item. Partners routinely retire a tool when they move in.
Programming you can measure across cohorts
No custom spreadsheet per program and no document nobody kept current. The same measures run across every cohort, so comparing them is reading a screen rather than a week of reconciling.
Reach without new headcount
Serve hundreds of founders across a region or a campus, and point the advisors you already have at the cases that need a person.
How it works
Your program on Theanna.
Bridging the gap between community, business intelligence and data for your organization.
Founder data, generated by the work itself
Build Mode answers the between-session questions. Discovery turns customer calls into next steps. Traction keeps revenue and pipeline current because that is where your founders run them. Your data is a side effect of the work, not a form anyone fills in.
Program building, in your own admin
Lay out your sessions, tracks and milestones, then assign them to a cohort. What you teach becomes a living checklist sized to each business rather than to the cohort average.
Cohort analysis and benchmarking
Compare cohorts, sectors and stages side by side. Set the benchmarks you care about, watch what moves them, and see which parts of your programming did the moving.
Founder momentum, founder by founder
Who is moving, who has stalled and who has gone quiet, updated as they work. Your team sees the gap while there is still time to do something about it.
Events, feeds and recordings under your brand
Announcements, your calendar, community feeds and your video library, published from one console with your name and colours on all of it.
Seats for your advisors and mentors
The people who support your founders get their own access, with the roles you assign and a view of the founders they are responsible for, so they arrive at a session already knowing where that business is.
Your partners and perks, alongside ours
The sponsors and credits you negotiated live in the same place as the global partner perks we bring to every seat, so your founders see one shelf rather than an email from March.
Reporting and export on all of it
Funding, revenue, customers, milestones, engagement and outcomes across everyone you serve. Founder opt-in, and exportable for a board deck, a grant renewal or a donor update.
What the data does
Decide, fund, support.
Reporting on this page is not a compliance exercise. It is how you choose where your hours go, what you take to a funder, and which founder needs you this week.
Decide where your team goes
Advisors spend their hours where they change an outcome, not where the loudest request came from.
Fund the program with evidence
Revenue, customers, jobs and raises, ready the day a sponsor, board or grant committee asks.
Support founders before they stall
Week three is a conversation. Demo day is a post-mortem.
Every cohort you have run, tracked month by month against the same measure. You can see which cohort is outperforming, where each one slows down, and whether the change you made to the curriculum last term actually moved anything.
| Cohort | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|
| Spring '25 | 8% | 21% | 38% | 52% | 61% | 68% |
| Summer '25 | 11% | 26% | 44% | 58% | 66% | Not yet reached |
| Fall '25 | 9% | 24% | 41% | 55% | Not yet reached | Not yet reached |
| Winter '26 | 14% | 31% | 49% | Not yet reached | Not yet reached | Not yet reached |
| Spring '26 | 12% | 29% | Not yet reached | Not yet reached | Not yet reached | Not yet reached |
An illustration of the reporting view, with sample figures. Your own grid is built from what your founders opt into sharing.
Why Theanna
Most platforms sit on top of your founders. We build with them.
Our agent is the guidance and strategy layer your founders work in, and the business intelligence you read. Everything below runs on it.
Our agentic software wants founders to win
Most platforms stack software on top of the founder and wait for an update. Ours works with them, in real time, on the business itself.
Community building and entrepreneurship, together
Founders work on the business and meet the founders next to them in the same place. One room, not a community tool sitting beside a tracker.
The analysis sits on the work they already do
Reporting is built on what your founders put in through each cohort, and the data is not only metrics. It is sentiment and value, so you can meet them where they need it. That is the richest data of any platform in this category.
Everyone else
TheannaWhere it sits
Everyone else
Above your founders, asking them for updates.
With your founders, working on the business itself.
Guidance between sessions
Everyone else
Your team and your mentors, one founder at a time.
The agent, with every founder, on their own business.
How the data shows up
Everyone else
Someone types it into a tracker.
It comes from the work founders are already doing.
What it covers
Everyone else
Logins, attendance, survey answers.
Revenue, customers, milestones, blockers, sentiment.
What you get
Everyone else
A dashboard of what already happened.
Analysis of what is happening, and what to do next.
Your stack
Everyone else
Community tools and spreadsheets.
All of it in one place, branded to you.
Who it is built for
Everyone else
Companies with a team and a cap table.
Bootstrapped, seed-strapped and early stage founders.
Global partners
Our partner perks, on top of the ones you bring.
We partner with brands that want to get discounts and credits in front of founders, and every seat on Theanna comes with them. It is an add-in to the software, and it sits alongside the partners and perks you already bring.
Proof
The numbers, and where they come from.
These are real numbers from customers who have been through our programs using Theanna.
What founders did here
Founders who went through our own program, named, with the same figures we publish elsewhere on this site.
Licensing contract signed
Sarah · Fintech
Raised for their startup
Erin · Event tech
Return on their investment, before graduation
Jenna · Sports tech
Pitch competition win, plus a first hire
Lauren · Consumer retail
Pitch win, plus a partnership across 400 stores
Becca · Bridal tech
Two contracts signed, two months after graduating
Claire · Government tech
Talk to us
Book the call.
Our goal is to discover if Theanna can fulfill your program's needs. A few questions below so the call is useful, then pick a time.
- 30 minutes
- We walk you through the product
- We answer your questions
- We move to next steps
Questions
We never take equity in your founders, or in you.
All partnerships