Theanna

Theanna Accelerator

For female founders building tech.

The Theanna Accelerator is an equity-free accelerator for female founders. Six weeks, $2,499, 0% equity.

Applications close September 15. Fall 2026 starts September 28.

12 sessions2 tracksCustomer-ready in six weeksStrategy + BuildPowered by TheannaNext cohort starts Sept 2812 sessions2 tracksCustomer-ready in six weeksStrategy + BuildPowered by TheannaNext cohort starts Sept 2812 sessions2 tracksCustomer-ready in six weeksStrategy + BuildPowered by TheannaNext cohort starts Sept 28

Who this is for

For women who are done waiting and ready to build the business.

You're non-technical

You vibe-coded a product. Now you need the checks and balances to make it a business: customers, revenue, retention.

You want customers, not applause

You're done shipping features nobody asked for. You want real people using what you built.

You want it production-ready

Your prototype works in a demo. You want it to hold up in front of real customers.

This is not the bro room

You want a room of women who think and move like you, not a room full of dudes talking over you.

You want the truth

Real feedback that pushes you forward, not a polite nod that wastes your time.

You're done waiting

You've circled this long enough. You're building the business now, not someday.

How it works

We take you from a rough prototype to real customers.

In six fast, guided weeks. Not a course you grind through alone.

What no other accelerator gives you

You don't just get a coach. You get a whole team.

Nomiki

Nomiki

Founder & CEO

Kyle

Kyle

Founding Engineer

A founder and a founding engineer, in the build with you every week. Most accelerators leave you alone on the tech. You get a team in your corner.

We guide you through all of it

You never figure this out alone. Nomiki and Kyle are in the build with you, live, every week. The moment you hit a wall, you know exactly who to ask and what to do next, so you keep moving.

The software hand-holds you

Theanna walks you through every step, from locking your ICP to filling your pipeline to launching, and always tells you your next move. Nothing slips through the cracks and you never wonder what to do.

It moves fast, on purpose

This is not a six-month accelerator you drift through. It's six intense weeks at launch speed, because the fastest way from a rough prototype to real customers is to go build it with a team behind you.

You're in this together

Get it done in a room of women who get it.

We accept 12 founders per cohort. You build alongside a small group of women in the exact same fight. You learn from each other, workshop live, and walk out with people you keep building with.

Learn from each other

Founders a step ahead share what actually worked, so you skip the guesswork and move faster.

Workshop it live

Put your product and your pitch in front of the room and get real feedback, not polite nods.

Build your network

A room of women building in tech who show up, do the work, and have your back well past week six.

Find your people

Collaborators, first customers, and the founders you partner with on whatever you build next.

Watch this first

See what you're signing up for.

The trifecta

Most accelerators give you one. You get all three.

Guidance

Expert done-with-you support

Real operators who have built and sold products, guiding you live at every step. Not a pre-recorded course you grind through alone.

Software

Software that hand-holds you

A platform that walks you through the entire process and keeps going long after the cohort. Your ICP, pipeline, and milestones in one place.

Community

A cohort that's locked in

Founders who show up and do the work right beside you. Real accountability, feedback, and momentum you can't manufacture solo.

Who's teaching this

Combined 30 years of helping founders build products that get customers.

Nomiki Petrolla, Founder & CEO of TheannaFounder & CEO

Strategy track

Hey, I'm Nomiki.

I'm the founder of Theanna. I've helped build products that have helped founders raise over $220 million, with an exit north of $90 million and climbing. I built this platform because I was tired of watching brilliant women build incredible products and have zero idea how to get them in front of real customers.

I say “fuck” a lot. I'm direct, I'm no-nonsense, and I will tell you what you need to hear. We get one life, and I want to see every woman in this room actually go after the thing she keeps talking about. I figure out who your customer actually is, find where they are, and help you talk about your product in a way that makes them want to pay for it. ICP, positioning, outreach, sales conversations. That's my room.

I've helped hundreds of founders go from “I don't know who my customer is” to “I just closed my first deal.” This cohort is the most hands-on version of that.

Forbes
Techstars
SXSW
Harvard

Build track

And I'm Kyle.

I'm the technical leader of Theanna, the one behind all the technology that powers the platform. I've spent my career as a software engineer, and the last few years figuring out how to make non-technical founders dangerous with tools like Claude Code.

Here's what I do in this cohort: I take your vibe coded product, the thing you built that kind of works but isn't ready for real users, and help you get it to production. Tech stack, deployment, onboarding flow, the stuff that makes it feel like a real product someone would pay for.

You don't need to be technical. You don't need to know how to code. You just need to show up with what you've built, and I'll help you get it across the finish line.

By week 6, you'll know how to keep building on your own.

Kyle, Founding Engineer & Technical Lead at TheannaFounding Engineer

What no other accelerator teaches you

Live tech support and workshops for 6 weeks.

Kyle walks you through the technical side of your own product, live, every week. How it's built, where your data lives, how to get paid, and what's safe. You ask questions until it makes sense.

Your stack, demystified

  • Front end and back end, in plain words
  • How your tools talk to each other
  • Reading your own architecture out loud
  • Why your site and your product never share a repo

Getting it live

  • Commits, branches, and versions you can roll back
  • Previewing a change before anyone sees it
  • A records, CNAMEs, and pointing your domain
  • Subdomains, so app.yourdomain.com is yours

Accounts and your database

  • Tables, rows, and columns, which is most of a backend
  • Row level security, on from day one
  • Signup, login, and Google sign in
  • Route protection: what a logged-out visitor can reach

Getting paid

  • Test mode vs live mode
  • Products, prices, and price IDs
  • Payment links vs a full checkout
  • Webhooks: how Stripe tells your product someone paid

Keys, secrets, and environments

  • Publishable keys vs secret keys
  • What is safe to paste, and what never is
  • Dev, preview, and production, kept apart
  • Demoing on mock data, so no real customer is exposed

Security and compliance, minus the panic

  • What SOC 2, HIPAA, and PHI mean for you
  • Data at rest vs data in transit
  • Cookie consent, and the risk nobody warns you about
  • When a compliance audit is worth $20k and when it is not

Real results

Hear it from Jenna, a non-technical founder who 3x'd her investment before graduation.

“It's not just about the platform, it's about the community. It's about having others that understand what you're going through, the anxiety of what the hell am I doing, posting online, the imposter syndrome, all of those things.”
Jenna BoyleFounder
OVERVIEW

How Jenna went from idea to 6 paying customers — and 3x'd her investment

Joined Theanna in November, landed 6 paying customers by graduation

Jenna Boyle is a mental health coach turned tech founder. After years of working in the wellness industry, she knew she wanted to build something bigger — but didn't know where to start. Theanna gave her the framework and community to go from idea to real traction — and she made 3x her investment before the program was even over.

THE PROBLEM

Spinning her wheels without a clear direction

Jenna knew she wanted to help people with mental health through coaching, but she was stuck. She had tried multiple approaches — different niches, different offers — but nothing was clicking. She felt like she was spinning her wheels, unsure of who her ideal customer really was or what they'd actually pay for.

THE THEANNA PROCESS

Niching down and talking to real customers

Through Theanna's framework, Jenna learned how to define her ICP, write interview scripts, and conduct customer discovery calls that actually revealed insights. She stopped guessing and started listening. The process helped her narrow down from "anyone who needs mental health support" to a specific, underserved segment.

THE BREAKTHROUGH

6 paying customers and 3x ROI before graduation

By interview #14, Jenna found her dream client — and it didn't stop there. She landed 6 paying customers before the cohort was over, making 3x her investment in Theanna. This wasn't just validation; it was real revenue and proof that her positioning was right.

WHAT'S NEXT

Scaling with confidence

Jenna graduated with 6 paying customers, clear product-market fit, and the confidence to keep growing. She knows exactly who her customer is, what they need, and what they'll pay. Theanna gave her the structure, the community, and the expert guidance to stop spinning and start building.

Perks

Thousands in tools and credits, included.

We don't gatekeep the stack. You get the tools every serious founder needs anyway, at a fraction of what they normally run. And we teach you how to build with them in the workshops. We don't just hand you a code.

Stripe

$2,500 in credits

Plus $100 off Stripe Atlas

Take payments from day one, and incorporate without the legal bill.

Customer.io

Up to 12 months free

Worth up to $5,000

The email platform we run Theanna on. It powers every email you get from us.

HubSpot

Up to 90% off

Startup program

Your CRM and pipeline in one place, ready for your first paying customers.

AWS

$1,000 off your bill

Infrastructure credit

So your runway isn't eaten before you launch.

Mercury

$500 cash

On a $10K deposit in 60 days

The startup bank built for founders. Separate your business finances from day one.

Lovable

20% off Business plans

The tool you're already building your product with, now cheaper.

tl;dv and Granolatl;dv and Granola

50% off for a year

Plus one month free

Record, transcribe, and organize every customer conversation, so no insight slips through.

Wispr Flow

One month free Pro

Dictate emails, notes, anything, faster than you can type.

Plus more inside the platform

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How applications work

12 female founders. 12 months of support.

A six week program with monthly cohort meetups for twelve months. Applications are open through September 15. 12 spots only.

1. You apply

Applications run August 28 to September 15. One form, five minutes: what you've built, what's in the way, and whether the schedule works.

2. We email next steps

Next comes an interview, and we'll email you to set it up. It's a conversation about your application: follow-up questions so we can work out whether the program fits where you are, and your chance to ask us anything. Not every application gets one.

3. You lock your spot

After your interview we work out the best fits for the room. You'll hear back from us within a few days, and if you're a good fit you lock in your spot.

This is a paid program. $2,499 one-time, then $199/mo after, with your first month free, for 12 months of meetups with your cohort. 0% equity, cancel anytime. See full program pricing

Summer ’26 cohort

This is who's in the room.

Physicians, operators, executive producers, strategists. Eight women who had already built something real and came to get it customer-ready.

Amanda Dupuis, Summer '26 cohort founder. An influencer marketing operator building Sponty to de-risk creator-driven marketing for local businesses.
Angela Devlen, Summer '26 cohort founder. A founder, author and impact investor with 30 years advising leaders through crises and building mission-driven enterprises.
Anna Rivers, Summer '26 cohort founder. A nonprofit and startup operations leader building Lindvi, a platform that helps managers become more effective coaches.
Emily Attwood, Summer '26 cohort founder. A PR and brand strategist building The After Party Era, a women-centered community app for finding events.
Mamata Majmundar, Summer '26 cohort founder. A dual board-certified physician building ReadyRoom, a family readiness platform for navigating a parent's hospital discharge.
Morna Ciraki, Summer '26 cohort founder. An executive producer for brands like Apple, Google and Prada, building NESA to bring production expertise to creators.
Sakkara Bogle-Assegai, Summer '26 cohort founder. A physician and clinical research leader building EVEKYN Longevity, a women's health intelligence platform.
Sara Chaudhry, Summer '26 cohort founder. A strategist who has advised cabinet-level government leaders, now building Humankind, infrastructure for healthcare, wellness and fintech.

Swipe to see all eight.

Fall 2026 kicks off September 28. Same size room, 12 founders.

What's included

Everything you need to launch to customers.

Here's what you're getting, and what it would take to get it anywhere else. We stacked it with everything a non-technical entrepreneur needs to get customer-ready.

6 Strategy sessions with Nomiki

ICP, outreach, sales positioning, demo day

$2,999

6 Build sessions with Kyle

Tech stack, MVP, deployment, production readiness

$2,999

1 month Theanna Connector tier

Full platform access with ICP, pipeline, build log, milestones, and all connectors

$199

Business intelligence: Traction, Discovery + Milestone Agent

AI-powered tools built specifically for your business. Track traction, run discovery, and a milestone agent that coaches you forward

$999

Personalized milestone journey

Your ongoing roadmap to keep building, powered by the Theanna agent and tailored to your business

$999

Small group cohort access

12 founders per cohort, going through the same thing at the same time. Peer feedback, accountability, shared momentum

$2,499

Stripe partnership benefits

$2,500 in Stripe credits plus $100 off Stripe Atlas, through Theanna's partnership with Stripe

$2,600

Customer.io access + training

Build HTML emails, automated sequences, and an API from your marketing site into your email tool

$1,200

Your cohort library, always current

Every session recording, resource, template, and guide, live in your Theanna workspace and updated as the program evolves

$499

Other programs charge

$14,993+

for strategy coaching, technical build support, platform access, deployment, and partner credits. You get all of it here.

Today's investment in your startup

$2,499

One-time, for the six week program. 0% equity.

Then your first month of Theanna Connector is included, and $199/mo after that keeps your cohort and the monthly meetups for the rest of the twelve months. Cancel anytime.

We only accept 12 founders per cohort.

Apply for Fall 2026

Next cohort kicks off September 28.

The schedule

Live sessions, twice a week.

Six weeks, twelve live working sessions. Show up, do the work, and get customer-ready.

Cadence

Tuesdays & Thursdays

Two live working sessions every week.

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Dates

Sep 28 – Nov 5

6 weeks · 12 sessions

Time

12:00–1:30pm EDT

9:00–10:30am PST

“The program is worth its weight in diamonds.”

Founder testimonial: The program is worth its weight in diamonds
Founder testimonial: Theanna 2.0 is giving me a masters in business
Founder testimonial
Anna McMaster, Founder of Amie, testimonial

Next cohort kicks off September 28. Small group.

Common questions