Theanna
Book a discovery call
For accelerators, programs and funds

See how every founder is growing.

Theanna shows your program each founder's real sales and sign-ups, every week. Measure your impact and help every founder grow.

Book a discovery call
For founders
Spring 2026

Founder Accelerator

Funding

$640k

+12%

Annual Revenue

$268k

+31%
MomentumClimbing

How does Theanna measure the impact of a startup program?

We show programs how every founder is growing, so you can measure your impact.

Access our partnerships

02Sound familiar

Here's how most programs run today.

And here's how you want it to run.

How you run it today-4
  1. -You hear how founders are doing only when they tell you.
  2. -Updates are spread across Slack, email and a calendar.
  3. -At report time you chase numbers, and only a third reply.
  4. -After demo day, you lose track of them.
How you want to run it+4
  1. +You see every founder's sales and sign-ups in one place.
  2. +You spot who is stuck in week three, not at the end.
  3. +Your report to funders is ready when they ask.
  4. +You can still show what alumni did, years later.
03What that leads to

Founder updates are scattered across Slack, email and a dozen tools. So you can't see who needs help.

Here's where that breaks down, and what Theanna does instead.

You can't see inside a founder's business.

Theanna

Founders connect their tools, so you see real sales and sign-ups.

You can't tell busy from growing.

Theanna

Each founder shows as growing, steady or stuck, updated every week.

You find out who struggled too late.

Theanna

You see who has stalled while there is still time to help.

You can't measure what your program changed.

Theanna

Results for the whole cohort, ready to send to funders.

05What it is worth

Help every founder grow. Measure your impact as you go.

Spring cohort24 founders · this week
  • Scheduling for dental clinics2 tests · +38% salesHigh
  • Bookkeeping for freelancers3 tests · +24% salesClimbing
  • Plant care subscriptions1 test · +6% salesFlat
  • Rostering for nurses0 tests · −4% salesLow
Founder growth

See which founders are growing, and who needs help.

Every founder's tests and sales in one place, updated each week, so you know where to step in.

Cohort results

See how much your cohort raised and earned.

Total funding, yearly revenue and momentum for each cohort, pulled from your founders' own tools every week. No surveys, no spreadsheets.

Fall 2025

Pre-seed Program

Funding

$2.1M

+52%

Annual Revenue

$530k

+44%
MomentumBlazing
06Your cohort

See how each founder is doing.

Find out who is growing and who needs help.

Spring cohort
  • Scheduling for dental clinicsBlazing
    Healthcare · SeedRaised $1.2M · MRR $38k
  • Bookkeeping for freelancersHigh
    Fintech · Pre-seedRaised $450k · MRR $12k
  • Home insurance for rentersHigh
    Fintech · SeedRaised $900k · MRR $21k
  • Rostering for nursesClimbing
    Healthcare · Pre-seedRaised $300k · MRR $6k
  • Plant care subscriptionsFlat
    Consumer · BootstrappedRaised $0 · MRR $4k
  • Tutoring for coding bootcampsLow
    Education · AngelRaised $150k · MRR $1k
Industries
Healthcare2 · 33%
Fintech2 · 33%
Consumer1 · 17%
Education1 · 17%
07How it works

You invite your founders, they test ideas on their own numbers, and you see the whole cohort.

  1. 01 / 03

    Invite your founders

    Send one link. Each founder gets their own Theanna account.

    Invite your founders
    theanna.io/join/spring-cohortCopied
    • Scheduling for dental clinicsJoined
    • Bookkeeping for freelancersJoined
    • Rostering for nursesJoined
    • Plant care subscriptionsInvited
  2. 02 / 03

    Founders run growth tests

    They connect their tools and test ideas on their own sales and sign-ups.

    Suggested experimentSetting up

    Increase demo requests by emailing a customer story every week

    21 daysfrom 14
  3. 03 / 03

    You see the whole cohort

    Every week, see who is growing, who is steady and who is stuck.

    Spring cohort24 founders · this week
    • Scheduling for dental clinics2 tests · +38% salesHigh
    • Bookkeeping for freelancers3 tests · +24% salesClimbing
    • Plant care subscriptions1 test · +6% salesFlat
    • Rostering for nurses0 tests · −4% salesLow
08Why Theanna

Impact you can measure, not guess.

Surveys tell you what founders remember. Community tools tell you who showed up. Theanna shows you what grew.

Spreadsheets and surveysCommunity platformsTheanna
Real sales and sign-ups, not survey answers
Every founder's progress in one place
Shows who is growing, steady or stuck
Compare one cohort to another
Reports ready for funders and sponsors
Founders test growth ideas on their own numbers
Community, events and feeds
Seats for coaches and mentors
10FAQ

Questions programs ask.

How do you measure founder growth without surveys?
Founders connect their own tools, like Stripe or HubSpot. Theanna counts their real sales and sign-ups, so nobody has to fill in a form.
What do founders get?
Their own Theanna account. They run growth tests on their own numbers and see what works.
Can we compare cohorts?
Yes. Put two cohorts side by side and see which one grew more, and when.
Can we send reports to funders and sponsors?
Yes. You can export results for your whole program for a board, a grant or a sponsor.
Can our coaches and mentors use it?
Yes. Coaches get their own seats and see the founders they work with.
How do we get started?
Book a discovery call. We walk through your program and set up your first cohort with you.

Questions

  • Founders connect their own tools, like Stripe or HubSpot. Theanna counts their real sales and sign-ups, so nobody has to fill in a form.

See how your founders are growing.

Book a call and we'll show you your program on Theanna.

Book a discovery call