Theanna
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Use case

Find out what content drives sign-ups.

Test posts, threads, videos and landing pages against your own sign-up and revenue numbers. Stop guessing which content works.

For businesses
LinkedIn · 21 daysWorked

Increase demo requests with founder-led LinkedIn posts 3 times a week

+193%

Demo requests · 14 → 41

Facebook · 28 daysWorked

Increase app installs with one post a week in parent Facebook groups

+154%

App installs · 420 → 1,066

How do I find out which content grows my business?

Theanna measures every content test you run, so you know what drives sign-ups.

02Sound familiar

Here's how most founders run it today.

And here's how you want to run it.

How you run it today-3
  1. -You post three times a week and check likes. You don't know which post brought a customer.
  2. -Your content calendar is based on what other founders post, not what your audience buys.
  3. -You can't connect a blog post to a sale.
How you want to run it+3
  1. +Every piece of content is tied to a sign-up or a sale.
  2. +You know which format, topic and platform drives revenue.
  3. +Your next post is based on what worked, not what's trending.
03What that leads to

You can't measure what you can't see.

Here's where it breaks down, and what Theanna does instead.

You can't connect a post to a sign-up.

Theanna

Theanna tracks sign-ups by content source so you see what converts.

You measure likes instead of revenue.

Theanna

Each test tracks one real number: sign-ups, trials or sales.

You post everywhere and hope something sticks.

Theanna

Theanna shows which platform drives the most sign-ups for your business.

You don't know what to write next.

Theanna

Theanna suggests your next test based on what your audience already responded to.

Example experiments
Email · 21 daysWorked

Book more sales calls by cold emailing 200 nurse managers

+217%

Sales calls booked · 6 → 19

Rostering for nurses

Email · 14 daysWorked

Recover lost orders with an abandoned cart email and a care guide

+132%

Recovered orders · 22 → 51

Plant care subscriptions

Your site · 28 daysWorked

Grow revenue with an annual plan offer on the pricing page

+70%

Revenue · $8,200 → $13,940

Bookkeeping for freelancers

More sign-ups

See which content drives customers.

Track sign-ups by post, platform and format. Stop guessing which content works.

Less waste

Stop posting into the void.

Every content test has a target number. Theanna tells you if the post worked or not.

What your AI made
EmailStep 2Two months free when you go yearly

Hi Sam, you've been with us a while, so here's a thank you. Switch to the yearly plan this month and get two months free.

OpenCopy
PostStep 3Our new yearly plan

Pay once a year and get two months free. Here's why we made it, and who it's for.

OpenCopy
Real results

Every test ends with a clear answer.

No dashboards to decode. One experiment, one number, before and after.

Sign-upsWorked

LinkedIn thread with free template

12

Before

47

After

06How it works

Connect your tools, start a test, and keep what works.

  1. 01 / 05

    Connect your tools

    Add Google Analytics, Stripe or your email tool. Theanna sees your sign-ups and sales.

    • Stripe synced
    • HubSpot synced
    • Google Analytics synced
    • Instagram synced
  2. 02 / 05

    Pick a content test

    Theanna suggests tests based on your traffic and sign-up data. Try a format, a topic or a platform.

    Suggested experimentSetting up

    Increase demo requests by emailing a customer story every week

    21 daysfrom 14
  3. 03 / 05

    Publish and measure

    Post your content and Theanna tracks what happens. Real sign-ups, not impressions.

    Day 07 · check-inRunning
    57%

    Demo requests · 14 → 22

  4. 04 / 05

    See the results

    After 7 or 14 days, see if the content drove sign-ups against your baseline.

    Grow revenue with an annual plan offer on the pricing page+39%Revenue · $8,200 → $11,357Day 14 of 28

    Day 14 of 28: $11,357 so far, against $8,200 in the 28 days before.

  5. 05 / 05

    Do more of what works

    Repeat the formats and topics that drive sign-ups. Drop the ones that don't.

    • Grow revenue with an annual plan offer on the pricing pageYour site · 28 daysWorked+70%
    • Book more sales calls by cold emailing 200 nurse managersEmail · 21 daysWorked+217%
    • Get more new customers with a referral rewardReferrals · 21 daysDid not work–
    • Book more calls by replying to every lead the same dayEmail · 14 daysStopped–
Your tools

Connect your tools. Get tests made for your business.

Theanna looks at your data, then picks the tests most likely to work for you. You choose what to connect.

  • Stripe
  • HubSpot
  • Google Analytics
  • Instagram
  • TikTok
  • Calendly
  • Google Calendar
  • Google Search Console
  • Granola
  • Fathom
  • Google Drive
  • GitHub
  • Your website
  • Cloudflare
  • Supabase
  • Customer.io
  • Theanna MCP
  • And more

Don't see your tool? It still works.

Theanna works inside your AI tool, like Claude or ChatGPT. Every tool you've connected there works with Theanna too, so you can run experiments on it without connecting anything here.

Reads from
StripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.ioStripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.io
Run it from your terminal

Ask what to test. Start it without leaving Claude.

Theanna plugs into Claude, ChatGPT and any AI tool that supports MCP. Start experiments, check your numbers and log what you did, right where you work.

  • get_growth_context
  • start_experiment
  • report_metrics
  • log_experiment_step
~/my-startup · claude

$

Content

More sign-ups from content. Less posting into the void.

Every content test ends with a clear result. In the time guessing gives you one answer, Theanna gives you four.

W1W2W3W4W5W6W7W8W9W10W11W12

Guessing

You find out at the end

Waiting to see...

0

With Theanna

A result every 3 weeks

Post 3 LinkedIn threads with real resultsDemo requests
Daily TikTok showing one real workoutTrial starts
Weekly newsletter with a founder storySign-ups
Repost product updates as Instagram carouselsWebsite visits

0

08See it working

Real experiments. Real results.

  • Follow up every demo within 24 hoursB2BSoftwareFintech+0%Pipeline this quarter
  • Host a live Q&A for first-time foundersB2BServicesEducation+0%Waitlist signups
  • Reply to comments with a videoB2CConsumerBeauty+0%Followers from TikTok
  • Rewrite the titles on your top 5 pagesB2BSoftwareHR+0%Search clicks
  • Add a signup box to every blog postB2CSoftwareMedia+0%Signups
09FAQ

Questions about content & social experiments.

What platforms can I test?
Any platform you post on. Theanna measures the sign-ups and sales that come from each one.
How does Theanna know a sign-up came from a post?
It reads your analytics and sign-up tools and correlates the timing with when you posted.
Can I test email newsletters?
Yes. Test subject lines, send times and content formats against sign-ups or replies.
What if I don't have a lot of traffic?
Theanna works with small numbers. Even 10 sign-ups a week is enough to learn from.
How many tests should I run at once?
3 to 5. Each one tests a different thing so you learn faster.

Questions

  • Any platform you post on. Theanna measures the sign-ups and sales that come from each one.

Run your first content experiment.

Connect your tools, and Theanna suggests the first content test to try.