Theanna
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Use case

Find out if people will pay before you build.

Test landing pages, waitlists, pre-sales and ads against real sign-ups and payments. Validate demand in days, not months.

For businesses
Search · 30 daysWorked

Increase signups with a free invoice template as a lead magnet

+126%

Signups · 310 → 702

Your site · 21 daysWorked

Get more events listed with early-bird pricing for organisers

+89%

Events listed · 38 → 72

How do I find out if people will pay for this?

Theanna measures every validation test you run, so you know before you build.

02Sound familiar

Here's how most founders run it today.

And here's how you want to run it.

How you run it today-3
  1. -You built for 3 months and nobody signed up.
  2. -You asked 10 friends and they all said it was a great idea.
  3. -You launched a landing page but don't know if 50 sign-ups means anything.
How you want to run it+3
  1. +You test demand before you build anything.
  2. +You know if 50 sign-ups will turn into 5 paying customers.
  3. +Your next build decision is based on real pre-sales, not feedback.
03What that leads to

You can't measure what you can't see.

Here's where it breaks down, and what Theanna does instead.

You can't tell interest from intent to pay.

Theanna

Theanna tracks sign-ups, pre-orders and payments separately so you see real demand.

You build based on what people say, not what they do.

Theanna

Each test measures actions: clicks, sign-ups, payments. Not opinions.

You don't know how many sign-ups you need.

Theanna

Theanna sets a target for each test so you know what success looks like.

You validate once and assume it holds.

Theanna

Run multiple tests across different audiences and offers to see where demand is strongest.

Example experiments
Email · 21 daysWorked

Book more sales calls by cold emailing 200 nurse managers

+217%

Sales calls booked · 6 → 19

Rostering for nurses

Email · 14 daysWorked

Recover lost orders with an abandoned cart email and a care guide

+132%

Recovered orders · 22 → 51

Plant care subscriptions

Your site · 28 daysWorked

Grow revenue with an annual plan offer on the pricing page

+70%

Revenue · $8,200 → $13,940

Bookkeeping for freelancers

Real demand

See who will actually pay.

Track pre-sales, deposits and sign-ups. Stop counting compliments.

Less risk

Test the idea before you build it.

Launch a landing page, run an ad, send an email. Theanna tells you if people want it.

What your AI made
EmailStep 2Two months free when you go yearly

Hi Sam, you've been with us a while, so here's a thank you. Switch to the yearly plan this month and get two months free.

OpenCopy
PostStep 3Our new yearly plan

Pay once a year and get two months free. Here's why we made it, and who it's for.

OpenCopy
Real results

Every test ends with a clear answer.

No dashboards to decode. One experiment, one number, before and after.

Waitlist sign-upsWorked

Landing page with pricing for unbuilt feature

0

Before

83

After

06How it works

Connect your tools, start a test, and keep what works.

  1. 01 / 05

    Connect your tools

    Add Stripe, your email tool or just Google Analytics. Theanna sees sign-ups and payments.

    • Stripe synced
    • HubSpot synced
    • Google Analytics synced
    • Instagram synced
  2. 02 / 05

    Pick a validation test

    Landing page, waitlist, pre-sale, ad campaign. Theanna helps you choose.

    Suggested experimentSetting up

    Increase demo requests by emailing a customer story every week

    21 daysfrom 14
  3. 03 / 05

    Put it in front of people

    Theanna tracks what happens: visits, sign-ups, payments.

    Day 07 · check-inRunning
    57%

    Demo requests · 14 → 22

  4. 04 / 05

    See real demand

    After 7 or 14 days, see if people want it enough to sign up or pay.

    Grow revenue with an annual plan offer on the pricing page+39%Revenue · $8,200 → $11,357Day 14 of 28

    Day 14 of 28: $11,357 so far, against $8,200 in the 28 days before.

  5. 05 / 05

    Build or pivot

    If the numbers hit your target, build it. If not, test a different angle.

    • Grow revenue with an annual plan offer on the pricing pageYour site · 28 daysWorked+70%
    • Book more sales calls by cold emailing 200 nurse managersEmail · 21 daysWorked+217%
    • Get more new customers with a referral rewardReferrals · 21 daysDid not work–
    • Book more calls by replying to every lead the same dayEmail · 14 daysStopped–
Your tools

Connect your tools. Get tests made for your business.

Theanna looks at your data, then picks the tests most likely to work for you. You choose what to connect.

  • Stripe
  • HubSpot
  • Google Analytics
  • Instagram
  • TikTok
  • Calendly
  • Google Calendar
  • Google Search Console
  • Granola
  • Fathom
  • Google Drive
  • GitHub
  • Your website
  • Cloudflare
  • Supabase
  • Customer.io
  • Theanna MCP
  • And more

Don't see your tool? It still works.

Theanna works inside your AI tool, like Claude or ChatGPT. Every tool you've connected there works with Theanna too, so you can run experiments on it without connecting anything here.

Reads from
StripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.ioStripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.io
Run it from your terminal

Ask what to test. Start it without leaving Claude.

Theanna plugs into Claude, ChatGPT and any AI tool that supports MCP. Start experiments, check your numbers and log what you did, right where you work.

  • get_growth_context
  • start_experiment
  • report_metrics
  • log_experiment_step
~/my-startup · claude

$

Validation

Real demand, tested. Less building on hope.

Every validation test ends with a clear result. In the time guessing gives you one answer, Theanna gives you four.

W1W2W3W4W5W6W7W8W9W10W11W12

Guessing

You find out at the end

Waiting to see...

0

With Theanna

A result every 3 weeks

Landing page with pricing before buildingSign-ups
Free template as a lead magnetSign-ups
Early-bird pricing for the first 50 customersPre-orders
Survey existing customers about a new featureReplies

0

08See it working

Real experiments. Real results.

  • Follow up every demo within 24 hoursB2BSoftwareFintech+0%Pipeline this quarter
  • Host a live Q&A for first-time foundersB2BServicesEducation+0%Waitlist signups
  • Reply to comments with a videoB2CConsumerBeauty+0%Followers from TikTok
  • Rewrite the titles on your top 5 pagesB2BSoftwareHR+0%Search clicks
  • Add a signup box to every blog postB2CSoftwareMedia+0%Signups
09FAQ

Questions about demand validation experiments.

Can I test an idea before building anything?
Yes. Put up a landing page with pricing, run an ad, or send an email. Theanna measures the response.
How do I know if the results are good?
Theanna sets a target for each test based on what it would take for the business to work.
Can I test multiple ideas at once?
Yes. Run 3 to 5 validation tests at the same time and see which one gets the most demand.
What if nobody signs up?
That's a result. You just saved months of building something nobody wants. Test a different angle.
How long does a validation test take?
7 to 14 days for most tests. Enough to see if there's real demand.

Questions

  • Yes. Put up a landing page with pricing, run an ad, or send an email. Theanna measures the response.

Validate your next idea.

Connect your tools, and Theanna helps you test demand before you build.