Theanna
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Use case

Find out what keeps users coming back.

Test onboarding flows, feature rollouts and activation steps against your own usage and retention numbers.

For businesses
Your site · 14 daysWorked

Activate more users by cutting onboarding from 7 screens to 3

+65%

Activated users · 180 → 297

Your site · 21 daysWorked

Grow revenue by moving the paywall after the first workout

+64%

Revenue · $5,200 → $8,530

How do I find out what makes my product stick?

Theanna measures every product test you run, so you know what drives usage.

02Sound familiar

Here's how most founders run it today.

And here's how you want to run it.

How you run it today-3
  1. -You shipped a new feature and 10% of users tried it. You don't know if that's good.
  2. -Your onboarding has 5 steps and you lose half the users by step 3.
  3. -You build based on requests, not on what moves retention.
How you want to run it+3
  1. +Every feature change is a test with a target number.
  2. +You know which onboarding step loses users and what to change.
  3. +Your roadmap is based on what moves retention, not what users ask for.
03What that leads to

You can't measure what you can't see.

Here's where it breaks down, and what Theanna does instead.

You can't tell if a feature ships and nobody uses it.

Theanna

Theanna tracks adoption for every change you test.

You don't know where onboarding breaks.

Theanna

Each step is measured so you see exactly where users drop off.

You build what users ask for, not what keeps them.

Theanna

Theanna shows which changes move retention, not just satisfaction.

You can't measure one change at a time.

Theanna

Each test isolates one change and measures it against a baseline.

Example experiments
Email · 21 daysWorked

Book more sales calls by cold emailing 200 nurse managers

+217%

Sales calls booked · 6 → 19

Rostering for nurses

Email · 14 daysWorked

Recover lost orders with an abandoned cart email and a care guide

+132%

Recovered orders · 22 → 51

Plant care subscriptions

Your site · 28 daysWorked

Grow revenue with an annual plan offer on the pricing page

+70%

Revenue · $8,200 → $13,940

Bookkeeping for freelancers

More usage

See which features users actually use.

Track adoption and retention per feature. Stop building things nobody uses.

Less churn

Fix the step where users drop off.

Test onboarding changes one at a time and see which one keeps more users.

What your AI made
EmailStep 2Two months free when you go yearly

Hi Sam, you've been with us a while, so here's a thank you. Switch to the yearly plan this month and get two months free.

OpenCopy
PostStep 3Our new yearly plan

Pay once a year and get two months free. Here's why we made it, and who it's for.

OpenCopy
Real results

Every test ends with a clear answer.

No dashboards to decode. One experiment, one number, before and after.

Day-7 retentionWorked

Shortened onboarding from 5 steps to 3

22

Before

41

After

06How it works

Connect your tools, start a test, and keep what works.

  1. 01 / 05

    Connect your product tools

    Add Stripe, your analytics or your database. Theanna sees usage and retention.

    • Stripe synced
    • HubSpot synced
    • Google Analytics synced
    • Instagram synced
  2. 02 / 05

    Pick a product test

    Theanna suggests tests based on where users drop off or stop using your product.

    Suggested experimentSetting up

    Increase demo requests by emailing a customer story every week

    21 daysfrom 14
  3. 03 / 05

    Ship the change

    Roll out your change and Theanna tracks usage against the baseline.

    Day 07 · check-inRunning
    57%

    Demo requests · 14 → 22

  4. 04 / 05

    See the results

    Did more users stick around? Theanna shows retention and usage side by side.

    Grow revenue with an annual plan offer on the pricing page+39%Revenue · $8,200 → $11,357Day 14 of 28

    Day 14 of 28: $11,357 so far, against $8,200 in the 28 days before.

  5. 05 / 05

    Keep what works

    Ship more of what drives retention. Revert what doesn't.

    • Grow revenue with an annual plan offer on the pricing pageYour site · 28 daysWorked+70%
    • Book more sales calls by cold emailing 200 nurse managersEmail · 21 daysWorked+217%
    • Get more new customers with a referral rewardReferrals · 21 daysDid not work–
    • Book more calls by replying to every lead the same dayEmail · 14 daysStopped–
Your tools

Connect your tools. Get tests made for your business.

Theanna looks at your data, then picks the tests most likely to work for you. You choose what to connect.

  • Stripe
  • HubSpot
  • Google Analytics
  • Instagram
  • TikTok
  • Calendly
  • Google Calendar
  • Google Search Console
  • Granola
  • Fathom
  • Google Drive
  • GitHub
  • Your website
  • Cloudflare
  • Supabase
  • Customer.io
  • Theanna MCP
  • And more

Don't see your tool? It still works.

Theanna works inside your AI tool, like Claude or ChatGPT. Every tool you've connected there works with Theanna too, so you can run experiments on it without connecting anything here.

Reads from
StripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.ioStripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.io
Run it from your terminal

Ask what to test. Start it without leaving Claude.

Theanna plugs into Claude, ChatGPT and any AI tool that supports MCP. Start experiments, check your numbers and log what you did, right where you work.

  • get_growth_context
  • start_experiment
  • report_metrics
  • log_experiment_step
~/my-startup · claude

$

Product

More users retained. Less building blind.

Every product test ends with a clear result. In the time guessing gives you one answer, Theanna gives you four.

W1W2W3W4W5W6W7W8W9W10W11W12

Guessing

You find out at the end

Waiting to see...

0

With Theanna

A result every 3 weeks

Cut onboarding from 7 screens to 3Activated users
Move the paywall after the first workoutRevenue
Add a same-day repair guarantee on the homepageBookings
Add a chatbot to the pricing pageTrial starts

0

08See it working

Real experiments. Real results.

  • Follow up every demo within 24 hoursB2BSoftwareFintech+0%Pipeline this quarter
  • Host a live Q&A for first-time foundersB2BServicesEducation+0%Waitlist signups
  • Reply to comments with a videoB2CConsumerBeauty+0%Followers from TikTok
  • Rewrite the titles on your top 5 pagesB2BSoftwareHR+0%Search clicks
  • Add a signup box to every blog postB2CSoftwareMedia+0%Signups
09FAQ

Questions about product experiments.

What product tools does Theanna connect to?
Stripe, Google Analytics and your sign-up tool. More integrations are coming.
Can I test onboarding changes?
Yes. Shorten a flow, change a step, add a tooltip. Theanna measures what keeps more users.
How long does a product test run?
7 to 30 days depending on your traffic. Theanna recommends the window.
Is this an A/B testing tool?
No. Theanna measures before and after, not A vs B. Simpler to run, easier to read.
What if I have a small user base?
Theanna works with small numbers. Even 20 users a week is enough to learn from.

Questions

  • Stripe, Google Analytics and your sign-up tool. More integrations are coming.

Run your first product experiment.

Connect your tools, and Theanna suggests the first product test to try.