Theanna
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For founders

Find out what grows your revenue.

Run small tests on your business. Theanna measures each one in your own sales and sign-ups, so you know what works and can do more of it.

Grow revenue with an annual plan offer on the pricing page

Setting up
Too early
Revenue · $8,200 → $8,200
Day 0 of 28

How do I find out what grows my startup?

Theanna measures every test you run, so you know what to do more of.

Example experiments
Email · 21 daysWorked

Book more sales calls by cold emailing 200 nurse managers

+217%

Sales calls booked · 6 → 19

Rostering for nurses

Email · 14 daysWorked

Recover lost orders with an abandoned cart email and a care guide

+132%

Recovered orders · 22 → 51

Plant care subscriptions

Your site · 28 daysWorked

Grow revenue with an annual plan offer on the pricing page

+70%

Revenue · $8,200 → $13,940

Bookkeeping for freelancers

What you can test

Run any test on your product or your growth.

See what's working and what's not.

03How to use it

Connect your tools, start a test, and keep what works.

  1. 01 / 05

    Connect your tools

    Add Stripe, HubSpot, Google or the other apps you use. Theanna sees your sales and sign-ups.

    • Stripe synced
    • HubSpot synced
    • Google Analytics synced
    • Instagram synced
  2. 02 / 05

    Pick what you want more of

    More revenue, more sign-ups, more sales calls or more paying customers.

    Suggested experimentSetting up

    Increase demo requests by emailing a customer story every week

    21 daysfrom 14
  3. 03 / 05

    Start a test

    Theanna suggests tests that fit your business. Pick one, or run a few at once.

    Day 07 · check-inRunning
    57%

    Demo requests · 14 → 22

  4. 04 / 05

    See how it is going

    Every week, Theanna shows your number against where it started.

    Grow revenue with an annual plan offer on the pricing page+39%Revenue · $8,200 → $11,357Day 14 of 28

    Day 14 of 28: $11,357 so far, against $8,200 in the 28 days before.

  5. 05 / 05

    Keep what works

    When a test ends, you see if it worked. Do more of the winners and stop the rest.

    • Grow revenue with an annual plan offer on the pricing pageYour site · 28 daysWorked+70%
    • Book more sales calls by cold emailing 200 nurse managersEmail · 21 daysWorked+217%
    • Get more new customers with a referral rewardReferrals · 21 daysDid not work–
    • Book more calls by replying to every lead the same dayEmail · 14 daysStopped–
Your tools

Connect your tools. Get tests made for your business.

Theanna looks at your sales and sign-ups, then picks the tests most likely to work for you. You choose what to connect.

  • Stripe
  • HubSpot
  • Google Analytics
  • Instagram
  • TikTok
  • Calendly
  • Google Calendar
  • Google Search Console
  • Granola
  • Fathom
  • Google Drive
  • GitHub
  • Your website
  • Cloudflare
  • Supabase
  • Customer.io
  • Theanna MCP
  • And more

Don't see your tool? It still works.

Theanna works inside your AI tool, like Claude or ChatGPT. Every tool you've connected there works with Theanna too, so you can run experiments on it without connecting anything here.

Run it from your terminal

Ask what to test. Start it without leaving Claude.

Theanna plugs into Claude, ChatGPT and any AI tool that supports MCP. Start experiments, check your numbers and log what you did, right where you work.

  • get_growth_context
  • start_experiment
  • report_metrics
  • log_experiment_step
~/my-startup · claude

$

Sign-upsWorked

Free template on your website

31

Before

73

After

Measure

See if it worked, in your own numbers.

Theanna counts your sales and sign-ups before and during each test. You see the change every week.

Double down

Keep what works. Stop what doesn't.

Every test ends with a clear result. In the time guessing gives you one answer, Theanna gives you four.

W1W2W3W4W5W6W7W8W9W10W11W12

Guessing

You find out at the end

Waiting to see...

0

With Theanna

A result every 3 weeks

Email a customer story every weekDemo requests
Give customers a referral rewardNew customers
Offer a yearly plan with 2 months freePaid signups
Reply to every lead the same dayCalls booked

0

05Growth Board

See what's working for other founders.

See the tests other founders are running, and what kind of business they run. Then try what works on your own.

  • Follow up every demo within 24 hoursB2BSoftwareFintech+0%Pipeline this quarter
  • Host a live Q&A for first-time foundersB2BServicesEducation+0%Waitlist signups
  • Reply to comments with a videoB2CConsumerBeauty+0%Followers from TikTok
  • Rewrite the titles on your top 5 pagesB2BSoftwareHR+0%Search clicks
  • Add a signup box to every blog postB2CSoftwareMedia+0%Signups
Founder community

Grow with founders who are testing too.

Every customer joins one private Slack channel. When an experiment works, it lands there, so everyone sees each other's wins and shares what they are testing.

# winsPrivate
  • TheannaAPP9:12 AMA B2B fintech founder's experiment workedFollow up every demo within 24 hours+36% in 14 days · B2B Fintech
  • TheannaAPP11:40 AMA wellness brand's experiment workedPost 3 founder stories on Instagram+52% in 21 days · B2C Wellness
  • TheannaAPP2:05 PMA productivity app's experiment workedOffer 2 months free on annual plans at checkout+15% in 28 days · B2C Software

Example posts. Founders are shown by what they build, not by name.

Kristi Candela
In their words

“It's super helpful. Truly. I spend a lot of time in Claude/ChatGPT but this feels way more targeted and structured.”

Kristi Candela

Founder, BeeCene

07FAQ

Questions founders ask.

What can I test?
The options are endless. See what's converting on social, grow your waitlist, book more discovery calls, and test your product workflows, landing pages and SEO. Theanna suggests tests based on your numbers.
How does Theanna measure a test?
You pick one number, like revenue or sign-ups. Theanna counts it in your own tools before the test starts and every week while it runs.
How long does a test run?
Theanna recommends how long to run each test, and a goal for it.
What if a test doesn't work?
Most tests won't work, and that's normal. The point is to run a lot of them and learn from each one. Theanna uses what you learn and your numbers to suggest better tests, so more of them work.
Can I run more than one test at once?
Yes, and we recommend it. Run 5 to 10 at the same time so you find out what works and what doesn't faster.
Do I need to be technical?
No. Connecting takes a few clicks, and everything is in plain language.
Is Theanna a subscription?
Yes. Theanna is subscription software. Plans are on the pricing page.

Questions

  • The options are endless. See what's converting on social, grow your waitlist, book more discovery calls, and test your product workflows, landing pages and SEO. Theanna suggests tests based on your numbers.

Run your first experiment.

Connect your tools, and Theanna suggests the first thing to try.