Theanna
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Use case

Find out what turns visitors into customers.

Test pricing pages, trial flows, checkout steps and upgrade prompts against your own conversion and revenue numbers.

For businesses
Your site · 28 daysWorked

Grow revenue with an annual plan offer on the pricing page

+70%

Revenue · $8,200 → $13,940

Your site · 28 daysWorked

Raise paid conversions with a case study page for every agency client

+72%

Paid conversions · 18 → 31

How do I find out what turns visitors into customers?

Theanna measures every conversion test you run, so you know what drives revenue.

02Sound familiar

Here's how most founders run it today.

And here's how you want to run it.

How you run it today-3
  1. -You changed your pricing page and sign-ups went up. You don't know which change did it.
  2. -You offer a free trial but don't know if 14 or 30 days converts better.
  3. -Your checkout has 4 steps and you don't know where people leave.
How you want to run it+3
  1. +Every pricing change is a test with a target conversion rate.
  2. +You know exactly which trial length, price point and checkout step converts best.
  3. +Your pricing page is based on data, not competitor research.
03What that leads to

You can't measure what you can't see.

Here's where it breaks down, and what Theanna does instead.

You can't tell which pricing change moved revenue.

Theanna

Theanna isolates each change and measures it against the previous conversion rate.

You don't know your real conversion rate by step.

Theanna

Each step in your funnel is measured so you see where people leave.

You copy competitor pricing instead of testing your own.

Theanna

Theanna suggests pricing tests based on your own conversion data.

You don't know if free trials help or hurt.

Theanna

Test trial length, limits and upgrade prompts against real revenue.

Example experiments
Email · 21 daysWorked

Book more sales calls by cold emailing 200 nurse managers

+217%

Sales calls booked · 6 → 19

Rostering for nurses

Email · 14 daysWorked

Recover lost orders with an abandoned cart email and a care guide

+132%

Recovered orders · 22 → 51

Plant care subscriptions

Your site · 28 daysWorked

Grow revenue with an annual plan offer on the pricing page

+70%

Revenue · $8,200 → $13,940

Bookkeeping for freelancers

More revenue

See which changes drive more sales.

Track conversion rates by price, trial length and checkout step.

Less friction

Find the step where customers leave.

Test one change at a time and see which one keeps more customers in the funnel.

What your AI made
EmailStep 2Two months free when you go yearly

Hi Sam, you've been with us a while, so here's a thank you. Switch to the yearly plan this month and get two months free.

OpenCopy
PostStep 3Our new yearly plan

Pay once a year and get two months free. Here's why we made it, and who it's for.

OpenCopy
Real results

Every test ends with a clear answer.

No dashboards to decode. One experiment, one number, before and after.

Trial-to-paid rateWorked

Shortened trial from 30 to 14 days

8

Before

14

After

06How it works

Connect your tools, start a test, and keep what works.

  1. 01 / 05

    Connect Stripe and analytics

    Theanna sees your revenue, trials and conversion events.

    • Stripe synced
    • HubSpot synced
    • Google Analytics synced
    • Instagram synced
  2. 02 / 05

    Pick a conversion test

    Theanna suggests tests based on where your funnel loses people.

    Suggested experimentSetting up

    Increase demo requests by emailing a customer story every week

    21 daysfrom 14
  3. 03 / 05

    Make one change

    Update your pricing, trial or checkout. Theanna measures the effect.

    Day 07 · check-inRunning
    57%

    Demo requests · 14 → 22

  4. 04 / 05

    See the results

    Did more people convert? Theanna shows conversion and revenue side by side.

    Grow revenue with an annual plan offer on the pricing page+39%Revenue · $8,200 → $11,357Day 14 of 28

    Day 14 of 28: $11,357 so far, against $8,200 in the 28 days before.

  5. 05 / 05

    Keep what converts

    Ship the changes that drive revenue. Revert the ones that don't.

    • Grow revenue with an annual plan offer on the pricing pageYour site · 28 daysWorked+70%
    • Book more sales calls by cold emailing 200 nurse managersEmail · 21 daysWorked+217%
    • Get more new customers with a referral rewardReferrals · 21 daysDid not work–
    • Book more calls by replying to every lead the same dayEmail · 14 daysStopped–
Your tools

Connect your tools. Get tests made for your business.

Theanna looks at your data, then picks the tests most likely to work for you. You choose what to connect.

  • Stripe
  • HubSpot
  • Google Analytics
  • Instagram
  • TikTok
  • Calendly
  • Google Calendar
  • Google Search Console
  • Granola
  • Fathom
  • Google Drive
  • GitHub
  • Your website
  • Cloudflare
  • Supabase
  • Customer.io
  • Theanna MCP
  • And more

Don't see your tool? It still works.

Theanna works inside your AI tool, like Claude or ChatGPT. Every tool you've connected there works with Theanna too, so you can run experiments on it without connecting anything here.

Reads from
StripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.ioStripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.io
Run it from your terminal

Ask what to test. Start it without leaving Claude.

Theanna plugs into Claude, ChatGPT and any AI tool that supports MCP. Start experiments, check your numbers and log what you did, right where you work.

  • get_growth_context
  • start_experiment
  • report_metrics
  • log_experiment_step
~/my-startup · claude

$

Conversion

More customers converting. Less revenue left on the table.

Every conversion test ends with a clear result. In the time guessing gives you one answer, Theanna gives you four.

W1W2W3W4W5W6W7W8W9W10W11W12

Guessing

You find out at the end

Waiting to see...

0

With Theanna

A result every 3 weeks

Offer an annual plan with 2 months freeRevenue
Add a case study to every pricing tierPaid conversions
Show a countdown timer on the checkout pageConversions
Add a free trial with no credit cardTrial starts

0

08See it working

Real experiments. Real results.

  • Follow up every demo within 24 hoursB2BSoftwareFintech+0%Pipeline this quarter
  • Host a live Q&A for first-time foundersB2BServicesEducation+0%Waitlist signups
  • Reply to comments with a videoB2CConsumerBeauty+0%Followers from TikTok
  • Rewrite the titles on your top 5 pagesB2BSoftwareHR+0%Search clicks
  • Add a signup box to every blog postB2CSoftwareMedia+0%Signups
09FAQ

Questions about conversion & pricing experiments.

Can I test different price points?
Yes. Change your price and Theanna measures the effect on conversion and total revenue.
Can I test trial length?
Yes. Test 7 vs 14 vs 30 day trials and see which one converts more users to paid.
How long does a conversion test run?
7 to 14 days for most tests. Theanna recommends the window based on your traffic.
Is this an A/B testing tool?
No. Theanna measures before and after. Simpler to run with a small audience.
What if I don't have many customers yet?
Theanna works with small numbers. Even 5 conversions a week is enough to learn from.

Questions

  • Yes. Change your price and Theanna measures the effect on conversion and total revenue.

Run your first conversion experiment.

Connect Stripe, and Theanna suggests the first pricing or checkout test to try.