Theanna
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For teams

Run experiments across your whole team.

Theanna is a growth experiment platform for product, growth, engineering and marketing teams. Every team runs its experiments in one place and measures them against the same number: revenue, sign-ups or retention.

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For founders
Example experiments
ProductWorked

Improve activation rate by cutting onboarding from 7 screens to 3

+65%

Activated users · 180 → 297

EngineeringWorked

Increase revenue by adding an annual plan option to the pricing page

+70%

Revenue · $8,200 → $13,940

MarketingWorked

Increase demo requests with founder-led LinkedIn posts 3 times a week

+193%

Demo requests · 14 → 41

How does Theanna help teams?

One place to run growth experiments and one shared set of metrics, so you can see which team's work moved revenue.

Access our partnerships

02Sound familiar

Here's how most teams work today.

And here's how you want it to work.

How your team works today-4
  1. -Your growth team tests one thing while product tests another. Nobody shares what worked.
  2. -Marketing runs campaigns and engineering ships features. You can't tell which one moved revenue.
  3. -Every team has its own spreadsheet, its own metrics and its own definition of success.
  4. -When the CEO asks what grew the business this quarter, three people give three different answers.
How you want it to work+4
  1. +Every team runs experiments in one place with the same metrics.
  2. +You see which tests worked across product, growth and marketing.
  3. +The team that found a winner shares it so everyone can build on it.
  4. +At the end of the quarter, you know exactly what moved your numbers.
03What that leads to

Nobody knows what moved the numbers. So you keep guessing.

Here's where that breaks down, and what Theanna does instead.

Teams don't share what they learn.

Theanna

Every experiment and its result is visible to the whole team.

You can't compare a product change to a marketing campaign.

Theanna

Theanna measures both against the same number: revenue, sign-ups or retention.

Each team picks its own metrics.

Theanna

One dashboard, same metrics. Product, growth and marketing all measured the same way.

You ship and move on. Nobody checks if it worked.

Theanna

Every test ends with a clear result. Worked or didn't.

04What it is worth

See what's working across your whole team.

Grow revenue with an annual plan offer on the pricing page+39%Revenue · $8,200 → $11,357Day 14 of 28

Day 14 of 28: $11,357 so far, against $8,200 in the 28 days before.

Team experiments

Every team tests ideas in one place.

Product, growth, engineering and marketing all run experiments against the same metrics. You see which tests worked and which didn't.

Results

See which experiments moved your numbers.

Every test ends with a clear result. Revenue, sign-ups or retention. Share the winners across teams and do more of what works.

Example results
  • Grow revenue with an annual plan offer on the pricing pageYour site · 28 daysWorked+70%
  • Book more demos with a chat prompt on the pricing pageYour site · 21 daysWorked+48%
  • Get more new customers with a referral rewardReferrals · 21 daysDid not work–
  • Book more calls by replying to every lead the same dayEmail · 14 daysStopped–
Reads from your team's tools
StripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.ioStripeHubSpotGoogle AnalyticsInstagramTikTokCalendlyGoogle CalendarGoogle Search ConsoleGranolaFathomGoogle DriveGitHubYour websiteCloudflareSupabaseCustomer.io
05How it works

Connect your tools, invite your team, and start testing. Every experiment ends with a clear result.

  1. 01 / 04

    Connect your tools

    Add Stripe, Google Analytics, HubSpot or your other tools. Theanna sees your numbers.

    • Stripe synced
    • HubSpot synced
    • Google Analytics synced
    • Instagram synced
  2. 02 / 04

    Invite your team

    Product, growth, engineering, marketing. Everyone runs experiments in one place.

    Suggested experimentSetting up

    Increase demo requests by emailing a customer story every week

    21 daysfrom 14
  3. 03 / 04

    Each team runs experiments

    Product tests a new flow. Growth tests an outreach channel. Marketing tests content. All measured the same way.

    Grow revenue with an annual plan offer on the pricing page+39%Revenue · $8,200 → $11,357Day 14 of 28

    Day 14 of 28: $11,357 so far, against $8,200 in the 28 days before.

  4. 04 / 04

    See what worked

    Every test ends with a clear result. Share winners across teams and do more of what works.

    Example results
    • Grow revenue with an annual plan offer on the pricing pageYour site · 28 daysWorked+70%
    • Book more demos with a chat prompt on the pricing pageYour site · 21 daysWorked+48%
    • Get more new customers with a referral rewardReferrals · 21 daysDid not work–
    • Book more calls by replying to every lead the same dayEmail · 14 daysStopped–
06Why Theanna

One place for experiments, not ten.

Dashboards show you what happened. Project tools track what you shipped. Theanna tells you what worked.

Separate dashboardsProject managementTheanna
Measured experiments across all teamsNoNoYes
One set of metrics for product, growth and marketingNoNoYes
See which team's work moved revenueNoNoYes
Share winning experiments across teamsNoNoYes
Experiment suggestions based on your dataNoNoYes
Task tracking and sprintsNoYesNo
07FAQ

Questions teams ask.

What is Theanna for teams?
Theanna is a growth experiment platform for product, growth, engineering and marketing teams. Every team runs experiments in one place, measured on the same revenue, sign-up or retention number.
How is Theanna different from an A/B testing tool like Statsig, GrowthBook or Optimizely?
A/B testing tools split traffic inside your product or site. Theanna tracks every kind of growth experiment, including outreach, content, pricing and product changes, and measures each one on your business numbers. Many teams use both.
How is Theanna different from tracking experiments in a spreadsheet or Notion?
A spreadsheet only holds what someone types in. Theanna reads results from Stripe, HubSpot, Google Analytics and your other tools, and ends every test with a clear result: worked or didn't.
How is Theanna different from Growth Method?
Growth Method is built for B2B marketing teams and uses agents to run marketing campaigns. Theanna is built for whole teams, and measures product, growth, engineering and marketing experiments on the same number.
How do you compare a product change with a marketing campaign?
Every experiment tracks one number you choose, like revenue, sign-ups or retention. It doesn't matter which team ran it, so a new onboarding flow and a LinkedIn campaign are judged the same way.
Which tools does Theanna connect to?
Stripe, HubSpot, Google Analytics, Google Search Console, Calendly, Google Calendar, Google Drive, GitHub, Supabase, Cloudflare, Customer.io, Granola, Fathom, Instagram, TikTok and your website. And if we don't have it, we connect directly to your AI tool. Any tool that you have connected to Claude, OpenAI, Gemini, etc., we can connect with.
How many people can use it?
The Team plan covers up to 3 people on one business, and everyone sees every experiment. For a larger team, book a call and we'll set up a plan that fits.
Is Theanna for small teams or large teams?
Both. A 5-person startup and a 50-person company set it up the same way.
Does Theanna suggest experiments?
Yes. Theanna suggests experiments based on your own data, such as the pages, channels and metrics where you have room to grow.
How much does Theanna cost for teams?
Theanna for teams starts at $999 per month for up to 3 seats.
How do we get started?
Book a discovery call. We'll connect your tools with you, invite your team and set up your first experiments.

Questions

  • Theanna is a growth experiment platform for product, growth, engineering and marketing teams. Every team runs experiments in one place, measured on the same revenue, sign-up or retention number.

Run experiments across your team.

Connect your tools, invite your team, and see what grows your business.

Book a discovery call