Find out what grows your pipeline.
Run small tests on your outbound. Theanna measures each one in your own bookings and replies, so you know what converts and can do more of it.
Book more sales calls by cold emailing 200 nurse managers
+217%
Sales calls booked · 6 → 19
Grow pipeline with a trade show booth and same-day follow up
+163%
Pipeline · $12,000 → $31,500
How do I find out what grows my pipeline?
Theanna measures every outreach test you run, so you know what books calls.
Here's how most founders run it today.
And here's how you want to run it.
- -You send 50 DMs and book 2 calls. You don't know why.
- -Your sales motion is a to-do list, not an experiment.
- -When someone asks what's converting, you guess.
- +Every outreach motion has a hypothesis and a target number.
- +You know which message, channel and timing books the most calls.
- +After 14 days you have data, not a feeling.
You can't measure what you can't see.
Here's where it breaks down, and what Theanna does instead.
You can't tell which channel books calls.
Theanna tracks bookings by channel, message and timing.
You don't know your reply rate by message type.
Each test shows its own reply rate against the baseline.
You repeat what feels right instead of what works.
Theanna suggests your next test based on what the last one showed.
You hire a closer before you have the signal.
Run 5 tests first. Know what converts before you pay someone to scale it.
Book more sales calls by cold emailing 200 nurse managers
+217%
Sales calls booked · 6 → 19
Rostering for nurses
Recover lost orders with an abandoned cart email and a care guide
+132%
Recovered orders · 22 → 51
Plant care subscriptions
Grow revenue with an annual plan offer on the pricing page
+70%
Revenue · $8,200 → $13,940
Bookkeeping for freelancers
See which outreach books calls.
Track bookings by channel, message and timing. Stop sending messages nobody answers.
Stop repeating what feels right.
Every test ends with a clear result. Do more of the winners and stop the rest.
Hi Sam, you've been with us a while, so here's a thank you. Switch to the yearly plan this month and get two months free.
OpenCopyPay once a year and get two months free. Here's why we made it, and who it's for.
OpenCopyEvery test ends with a clear answer.
No dashboards to decode. One experiment, one number, before and after.
Tuesday DMs to fintech founders
2
Before
8
After
Connect your tools, start a test, and keep what works.
- 01 / 05
Connect your sales tools
Add Calendly, Gmail, Stripe or HubSpot. Theanna sees your bookings and replies.
- Stripe synced
- HubSpot synced
- Google Analytics synced
- Instagram synced
- 02 / 05
Pick an outreach test
Theanna suggests tests based on your bookings and reply data. Pick one, or write your own.
Suggested experimentSetting upIncrease demo requests by emailing a customer story every week
21 daysfrom 14 - 03 / 05
Run it for 7, 14 or 30 days
Each test has a hypothesis, a target number and a window. Theanna counts the results.
Day 07 · check-inRunning57%Demo requests · 14 → 22
- 04 / 05
See how it is going
Midpoint and final alerts by email or text. On pace, behind or hit.
Grow revenue with an annual plan offer on the pricing page+39%Revenue · $8,200 → $11,357Day 14 of 28Day 14 of 28: $11,357 so far, against $8,200 in the 28 days before.
- 05 / 05
Keep what works
When a test ends, you see the result. Do more of the winners and stop the rest.
- Grow revenue with an annual plan offer on the pricing pageYour site · 28 daysWorked+70%
- Book more sales calls by cold emailing 200 nurse managersEmail · 21 daysWorked+217%
- Get more new customers with a referral rewardReferrals · 21 daysDid not work–
- Book more calls by replying to every lead the same dayEmail · 14 daysStopped–
Connect your tools, start a test, and keep what works.
Connect your sales tools
Add Calendly, Gmail, Stripe or HubSpot. Theanna sees your bookings and replies.
Pick an outreach test
Theanna suggests tests based on your bookings and reply data. Pick one, or write your own.
Run it for 7, 14 or 30 days
Each test has a hypothesis, a target number and a window. Theanna counts the results.
See how it is going
Midpoint and final alerts by email or text. On pace, behind or hit.
Keep what works
When a test ends, you see the result. Do more of the winners and stop the rest.
- Connect
- Pick a test
- Run it
- Check in
- Stack
- Stripe synced
- HubSpot synced
- Google Analytics synced
- Instagram synced
Connect your sales tools
Add Calendly, Gmail, Stripe or HubSpot. Theanna sees your bookings and replies.
Connect your tools. Get tests made for your business.
Theanna looks at your data, then picks the tests most likely to work for you. You choose what to connect.
- Stripe
- HubSpot
- Google Analytics
- TikTok
- Calendly
- Google Calendar
- Google Search Console
- Granola
- Fathom
- Google Drive
- GitHub
- Your website
- Cloudflare
- Supabase
- Customer.io
Theanna MCP- And more
Theanna MCPUse it in Claude or ChatGPTDon't see your tool? It still works.
Theanna works inside your AI tool, like Claude or ChatGPT. Every tool you've connected there works with Theanna too, so you can run experiments on it without connecting anything here.
Ask what to test. Start it without leaving Claude.
Theanna plugs into Claude, ChatGPT and any AI tool that supports MCP. Start experiments, check your numbers and log what you did, right where you work.
- get_growth_context
- start_experiment
- report_metrics
- log_experiment_step
$
More calls booked. Less time guessing.
Every outreach test ends with a clear result. In the time guessing gives you one answer, Theanna gives you four.
Guessing
You find out at the end
0
With Theanna
A result every 3 weeks
0
Real experiments. Real results.
- Follow up every demo within 24 hoursB2BSoftwareFintechDay 9 of 14 · 5 days left+0%Pipeline this quarter
- Host a live Q&A for first-time foundersB2BServicesEducationDay 3 of 14 · 11 days left+0%Waitlist signups
- Reply to comments with a videoB2CConsumerBeautyDay 7 of 14 · 7 days left+0%Followers from TikTok
- Rewrite the titles on your top 5 pagesB2BSoftwareHRDay 4 of 21 · 17 days left+0%Search clicks
- Add a signup box to every blog postB2CSoftwareMediaDay 10 of 14 · 4 days left+0%Signups
Questions about sales & outbound experiments.
- What sales tools does Theanna connect to?
- Calendly, Gmail, HubSpot, Stripe and LinkedIn. You choose what to connect.
- Can I run more than one test at once?
- Yes. We recommend 3 to 5 at the same time so you learn faster.
- How does Theanna measure a sales test?
- You pick one number, like bookings or replies. Theanna counts it before and during the test.
- What if a test doesn't work?
- Most won't. That's normal. Theanna uses what you learn to suggest better tests next time.
- Is this for B2B or B2C?
- Both. If you sell to people and track bookings, sign-ups or replies, Theanna can measure your tests.
Questions
Calendly, Gmail, HubSpot, Stripe and LinkedIn. You choose what to connect.
Questions
Answer
What sales tools does Theanna connect to?
Run your first sales experiment.
Connect your tools, and Theanna suggests the first outreach test to try.