A growth experiment tracker that reads your numbers.
Most teams track experiments in a spreadsheet or a Notion template. It works for one person. Once several teams run tests, results go stale and nobody can say which one moved revenue. Here's what a tracker should record, and where a sheet breaks.
What is a growth experiment tracker?
One record of every test your team runs, with the number it moved and whether it worked.
Six things every experiment needs.
Whatever you track in, these are the columns that matter. The free template in our growth experiments guide has all six.
The change
One change, written as a hypothesis: if we do this, this number will move, because of this reason.
The number
One metric the experiment is judged on, like revenue, sign-ups, demo requests or retention.
The starting point
Where that number was before you started, over the same length of time as the test.
The length
A set number of days, decided up front, so nobody stops a test after one bad week.
The owner
The person and team running it, so others know who to ask and who to learn from.
The result
Worked, didn't work, or stopped, with the final number and what you'll do next.
Spreadsheets work until more than one team uses them.
Results are typed in by hand, when someone remembers.
Theanna reads results from Stripe, HubSpot, Google Analytics and your other tools.
Every team keeps its own sheet with its own metrics.
Every team's experiments in one place, measured on the same number.
Tests run on and nobody makes the call.
Every experiment has a set length and ends with a clear result.
The sheet can't tell you what to try next.
Theanna suggests experiments from your own data.
Spreadsheet or Theanna.
Spreadsheet or Notion
A template you fill in by hand.
Where results come from
Typed in by hand
Several teams
One sheet per team, or one big shared sheet
Ending a test
Up to whoever remembers
What to try next
Not included
Cost
Free
Theanna
A tracker that reads your numbers.
Where results come from
Read from your tools every week
Several teams
Every team, same number
Ending a test
Set length, clear result
What to try next
Suggested from your own data
Cost
Team plan $999 a month, up to 3 people
Questions teams ask.
- What should a growth experiment tracker include?
- Six things for every experiment: the change as a hypothesis, the one number it's judged on, where that number started, a set length, the owner, and the result with what you'll do next.
- Is there a free growth experiment template?
- Yes. Our guide to growth experiments has a free template, how to write a hypothesis and how to score ideas.
- When should a team stop using a spreadsheet to track experiments?
- When more than one team runs experiments, or when results are going stale because someone has to type them in. That's when a sheet stops telling you what worked.
- How is Theanna different from a spreadsheet tracker?
- A spreadsheet only holds what someone types in. Theanna reads results from Stripe, HubSpot, Google Analytics and your other tools, and ends every test with a clear result: worked or didn't.
- How much does Theanna cost for teams?
- Theanna for teams starts at $999 per month for up to 3 people.
Questions
Six things for every experiment: the change as a hypothesis, the one number it's judged on, where that number started, a set length, the owner, and the result with what you'll do next.
Questions
Answer
What should a growth experiment tracker include?
Stop updating the sheet.
Connect your tools, invite your team, and see which experiments moved your numbers.