Theanna vs Effective Experiments
Effective Experiments is an Experimentation Ops platform for companies running formal A/B testing programs across several product teams. Theanna is a growth experiment platform for whole teams: product, growth, engineering and marketing run every kind of experiment in one place, measured on the same revenue, sign-up or retention number.
Should my team use Theanna or Effective Experiments?
Effective Experiments fits a dedicated A/B testing program. Theanna fits teams testing every kind of growth idea.
How they compare.
Effective Experiments details come from its integration partners and directory listings, checked October 31, 2026.
Effective Experiments
Experimentation Ops for A/B testing programs.
Built for
Mid-size and enterprise companies scaling A/B testing across product teams
Kinds of experiments
A/B tests run in a testing tool
Where results come from
Synced from your testing tool
Strongest at
Governance, research, prioritised backlogs and program reporting
Connects to
Kameleoon, Optimizely, VWO, Jira, Slack, Microsoft Teams
Theanna
A growth experiment platform for whole teams.
Built for
Product, growth, engineering and marketing teams
Kinds of experiments
Any growth experiment: product, pricing, outreach, content
Where results come from
Read from Stripe, HubSpot, Google Analytics and more
Strongest at
Judging every team's work on the same revenue number
Connects to
Stripe, HubSpot, Google Analytics, GitHub and any tool in your AI assistant
Pick the one built for how your team works.
Questions teams ask.
- What is the difference between Theanna and Effective Experiments?
- Effective Experiments manages formal A/B testing programs: research, backlogs, governance and reporting, on top of a testing tool like Kameleoon, Optimizely or VWO. Theanna measures every kind of growth experiment, including outreach, content, pricing and product changes, on your business numbers.
- Do I need an A/B testing tool to use Theanna?
- No. Theanna reads results from the tools you already use, like Stripe, HubSpot and Google Analytics. If you do run A/B tests, Theanna can track them next to everything else.
- Which is better for a company without a dedicated experimentation team?
- Theanna. Effective Experiments is built for programs with people whose job is running experimentation. Theanna is built for teams that test ideas alongside their other work.
- How much does Theanna cost for teams?
- Theanna for teams starts at $999 per month for up to 3 people.
- How do we get started?
- Book a discovery call. We'll connect your tools with you, invite your team and set up your first experiments.
Questions
Effective Experiments manages formal A/B testing programs: research, backlogs, governance and reporting, on top of a testing tool like Kameleoon, Optimizely or VWO. Theanna measures every kind of growth experiment, including outreach, content, pricing and product changes, on your business numbers.
Questions
Answer
What is the difference between Theanna and Effective Experiments?
Run experiments across your team.
Connect your tools, invite your team, and see what grows your business.